Glitz, glamor, glitter: Barbie movie encourages girls to own their femininity


Barbie culture has allowed women to express themselves in places where femininity may not have been traditionally accepted.

All Barbie girls in their Barbie world will emerge pretty in pink for the new Barbie movie, set to release on July 21, 2023. As stated by Time Magazine, the movie is a revival of female-empowering culture, both in Hollywood and the hearts of women, globally. But this isn’t the first time that Barbie has allowed women to be themselves in a masculine-dominant world.

The first Barbie doll was introduced to the market in March 1959, and quickly grew into a global phenomenon. The Smithsonian reports that in the first year of production, Mattel sold 300,000 Barbies. As she grew in popularity, the Mattel company began to release Barbie dolls that pursued different careers; Astronaut Barbie, President Barbie, and even Scuba …
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