FOR IMMEDIATE RELEASE

APPLE CEO TIM COOK ANNOUNCES RELEASE OF NEW APPLE WATCH

Media Contacts

Aina Williams

Gianna Pineno

Brooks White

CUPERTINO, California. (Sep. 9, 2024) – Apple CEO Tim Cook announced the launch of the Apple Watch on Tuesday in Cupertino, California. 

The Apple Watch is the first of its kind and pairs with the iPhone and iPad. The release of the watch will allow Apple users to send and receive text messages, make calls, navigate, and receive notifications all from the comfort of their wrists. 

“Apple Watch is the most personal device we set out to make,” Tim Cook said during the press release of this device. 

In the press release, Tim Cook happily informs audiences of the fresh innovations of the Apple Watch. This new technology will make using Apple products exponentially easier for users. 

The new Apple Watch is innovative. The inclusion of the digital crown on the side of the watch allows for users to have easy access without disrupting their view of the screen. The digital crown can be used to scroll, zoom in and out, and return to the home screen of the watch. The button underneath the digital crown can be used for easy access to contacts, making the Apple Watch extremely accessible. 

The Apple Watch’s technological advancement is another way in which this device displays the work of Apple. The screen of this device is unique in the sense of its structure, as through innovation it is able to detect the difference between a tap and a press, opening up another world of possibilities.

A prominent feature of this device is its ability to accurately track physical activity. Through the four sapphire lenses on the back of the device, it is able to keep track of users’ pulses. Not only can it track pulse, but it is also able to track movement and activity through the gyroscope and accelerometer. This will allow for users to use the device to monitor their health accurately and easily. 

In terms of technological advancement, this watch is also able to provide the user with notifications discreetly. Rather than audible notifications, the watch is able to vibrate on the wrist when receiving notifications, making it only known to the user. These notifications are also customizable to the preferences of the user.

The new Apple Watch makes it extremely convenient for users to respond to messages. Those with the watch are able to utilize the dictation tool to respond to text messages easily from their wrist. They are also able to use the quick board to reply quickly to messages. 

This device is extremely accessible to users through the use of siri. Similarly to other Apple devices, siri is able to be used by pressing the digital crown and holding it. This easy access makes this device extremely useful to users. 

This watch is also customizable to the user’s preferences. It was intentionally designed with multiple different watch faces to allow for users to have comfort in the appearance of their watch. In addition, users are also able to purchase different wristbands to accompany the watch for further customization. 

Glances are another aspect of the watch that makes this watch unique. When on the initial watch face, users are able to have easy access to important information of their choice by scrolling down. This information includes notes, events from their calendar, location, weather, music and more. 

In terms of user’s preference, the watch is also available in two different sizes to accommodate the variety of users that will be purchasing the watch. 

“Of course, we knew one size wouldn’t fit everyone, so we’ve also developed a much smaller watch with matching smaller straps.”

This device will make daily life easier than ever for Apple users through its quick and easy access to information that would typically be found on one’s phone, which can now be found on their wrist.

In concluding his speech, Tim Cook says, “It is something functional, yet beautiful. It empowers people and enriches their lives.”

The new Apple Watch can be pre-ordered or available for purchase starting September 9, 2024.

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