Apple CEO Tim Cook raises his hand over the crowd after receiving a standing ovation for the new Apple Watch technology.
Public Relations Story

Apple CEO Tim Cook Announces Revolutionary Apple Watch

FOR IMMEDIATE RELEASE

Apple CEO Tim Cook Announces Revolutionary Apple Watch

Media Contacts
Victoria DiRocco
Sienna Lyst
Caroline Crawford

Cupertino, CA – September 9, 2014 – At a highly anticipated press event, Apple CEO Tim Cook revealed that there was just one more thing to unveil: the Apple Watch. Cited as the company’s “most personal device ever created,” the new technology is redefining what a smartwatch can do.

The watch is fully customizable with several options for the layout and appearance of the user interface. Cook said, “We thought not only of the function but of the way it looked,” valuing aesthetic and functionality. The Apple Watch has interchangeable bands, allowing any user to switch between colors, fabrics, and patterns for any occasion. The zirconia back of the watch has four sapphire lenses, infrared LEDs, and photo sensors, highlighting Apple’s attention to detail and precision in design.

The watch has a flexible retina display that is laminated to a machined and polished single crystal of sapphire. It is also able to recognize the difference between a tap and a press. During the very first live demonstration of the watch, Kevin Lynch, the vice president of Apple, showed this and many other features of the Apple Watch. One of the new features is that you are now able to share your heartbeat, touch, and doodles with your friends and family on their watches. The watch also has a smart reply feature which allows you to reply to messages quickly and easily. 

Not only does the Apple Watch include technological advancements, but its functionality sets it apart from competitors. There are two different band sizes, putting Apple ahead of the market in inclusion efforts. All of the watch bands lock in place, allowing the watch to sit comfortably on your wrist, ensuring that every customer, regardless of wrist size, can enjoy the perfect fit.

College student answering a phone call on her Apple Watch
Indiana University student, Mimi, uses the call feature to keep in touch with her friends and family. No need to have a phone when you can talk and text from your wrist.

The digital crown on the right side of the Apple Watch includes infrared LEDs and photodiodes that translate rotary movement into digital data. It creates the ability to zoom in and out and scroll up and down on the watch interface. The digital crown does not only zoom and scroll; It is also the home button. The button below the digital crown allows you to pull up a list of your contacts. You do not need to press any buttons to get the watch to activate the display though, it can sense when you raise your wrist. 

The Apple Watch supports many different apps. There are now fitness and workout apps that allow you to track your workouts and goals. Third-party developers are also able to create apps for the watch. Some of these apps include control of the Apple TV, a walkie-talkie function, and a remote viewfinder for the iPhone camera. 

Cook revealed that the cost of the Apple Watch would start at $349 and it would be available in early 2015. Cook said, “It’s so simple and elegant, only something Apple could do.” The Apple Watch has many different customizable features to promote individuality which is something not many companies have done. Cook ended his speech about the watch and said, “We are so excited about the Apple Watch and I hope you are as well,” just before being consumed by the standing ovation from the crowd. With its unparalleled level of customization, cutting-edge technology, and commitment to personal expression, the Apple Watch marks a new chapter in wearable technology.

Woman checking her Apple Watch
Indiana University Alumni, Margot, uses her Apple Watch to track her activity during her visit last Friday. This feature helps motivate and track her steps to achieve her daily goal.

With the introduction of this technology, Apple has once again demonstrated its drive for pushing boundaries, creating a product that combines innovation, aesthetics, and personal expression. Through offering customization and integration with the iPhone with health and fitness trackers, the Apple Watch is revolutionizing the world of accessible technology.

###

Apple CEO Tim Cook receives a standing ovation after announcing the new Apple Watch. The new technology was a crowd-pleaser at the unveiling at a press event in Cupertino, California.

Apple CEO Tim Cook speaks on the functionality of the newly announced Apple Watch. The crowd roars with every new detail, excited for the product to hit the shelves.