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Apple CEO, Tim Cook, unveils innovative Apple Watch on Sept. 9, 2014, in Cupertino, California.

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Apple CEO, Tim Cook, unveils innovative Apple Watch on Sept. 9, 2014, in Cupertino, California.

Apple has just released their newest product, the Apple Watch, to the public. The product has new technologies and interface for digital watches, something completely new and fresh for watches on the market. The Apple Watch is engineered and designed to be the most personalized device released by the company. Customization was a point that Apple strived to reach regarding what each individual owner of the watch wants. They reached that goal with personalization, innovated technology, and revolutionary ideas.

“Apple introduced the world to several category-defining products, the Mac, iPod, iPhone and iPad,” said Tim Cook, Apple’s CEO. “And once again Apple is poised to captivate the world with a revolutionary product that can enrich people’s lives. It’s the most personal product we’ve ever made.”

Cook also states that the watch has an “intimate way” to communicate from your wrist, which shows how innovative and personalized the Apple Watch is designed for its users. The Apple Watch connects to the iPhone, which allows users to send messages, receive messages, and take calls. The watch also can be used a fitness device, as fitness apps and faces are available for the watch. This advancement can help users lead a healthier life as they use the device.

“As it turns out, with every revolutionary product that Apple has created, a break-through in user interface was required” said Cook.

Apple Watch features an innovative way to use the device; scrolling, zoom, and using the device has never been easier to navigate. The company decided to not shrink down the interface of the iPhone. Instead, using the dial which has been an essential part of watches for years, allows users to navigate through the device. The Digital Crown, the name for the dial, also serves as a home button and a way to access Siri, a digital assistant used by Apple for years. When you turn the Crown, it zooms the screen of the watch in and out. Scrolling is also a feature available when using the dial. Users can do all of this without blocking the screen from view.

“It’s a very simple and elegant and amazing input in navigation device,” said Cook, referring to the Digital Crown.

The Apple Watch comes in three forms: Apple Watch, Apple Watch Sport and Apple Watch Edition. The watches come in a variety of different materials, giving each edition their own strengths. The durable materials are stainless steel, aluminum and gold. The Apple Watch also has a wide range of straps that easily connect for users to choose from. The Sport Band, the Milanese loop, leather loop, stainless steel mesh and many more.

The Apple Watch comes with many different faces that users can choose from as well. The eleven ranges from the time-lapse face to the astronomy face. The design and face can be changed and personalized to each users liking. This variety allows millions of different combinations and configurations.

“With Apple Watch, we’ve developed multiple technologies and an entirely new user interface specifically for a device that’s designed to be worn. It blurs the boundary between physical object and user interface,” said Jony Ive, Apple’s senior vice president of Design. “We’ve created an entire range of products that enable unparalleled personalization.”

The collection of the Apple of watches comes out to a price of $349 and releases in early 2015.

“We think people are going to love to use Apple Watch, they’re going to love to wear it. It’s something functional, yet incredibly beautiful. It empowers people and enriches their lives. Apple Watch is the most personal device Apple has ever created. We are so excited about Apple Watch, and I hope you are as well,” said Cook as his ending remarks for the premiere of the Apple Watch.

Tim Cook explains the detail combination of both detail of technology and appearance of the product. Apple wants customers to have accessibly with features, along with look and style of the watch.

Tim Cook describes how the Apple Watch is both functional and fashionable. He says it is the most personalized Apple product yet.

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