Public Relations Story

Apple Changes the Technology World Forever, Announcing the Release of the Apple Watch

FOR IMMEDIATE RELEASE
Apple Changes the Technology World Forever, Announcing the Release of the Apple Watch
Media Contacts
Sophia Trout
Sofia Harari
Carter Moran
Cupertino, California (Sept. 9, 2014) – Apple publicizes the new Apple Watch today, unveiling a new way to communicate and upping the technology game forever. The Apple Watch is a new form of technology that combines the iPhone and regular watch, creating the Apple Watch. The CEO of Apple, Tim Cook, announced the Apple Watch at the Flint Center at De Anza College in Cupertino, California.
The Apple Watch is much more than your typical watch. It introduces a screen with digital crown- also relayed as the home button. This button essentially is where you can unlock the screen, zoom, scroll, or open an app. Just for basics, it is connected to your iPhone to make communication, work, and life easier. The Apple Watch can receive/make calls, iMessages, emails, and manage many more apps that are connected to your iPhone or other Apple products. The Apple Watch is created to provide a wide range of features to enhance and simplify everything you do daily basis. The Apple Watch is a device that can’t be topped for assisting everyday living and allowing individuals to have accessible tools at hand, all day long.
Joel Thomas checks his new Apple Watch for his reminders as he waits on his check, effortlessly managing his day. Gifted by his wife and kids for is birthday, the watch serves as a powerful tool in helping him stay on top of important tasks, including managing his type one diabetes with timely reminders.
“With Apple Watch, we’ve developed multiple technologies and an entirely new user interface specifically for a device that’s designed to be worn.” said Tim Cook, Apple’s CEO. “We believe this product will redefine what people expect from its category.” The Apple Watch allows physical and technological worlds to collide. The Apple Watch is designed to add to the evolution of technology and opening a new chapter to the Apple category allows them to continue to outdo themselves. The Apple Watch adds yet another milestone that Apple has created to make history adding onto the iPhone, iPad, and iMac. The connectivity involved allows the Apple Watch to receive any notifications sent to any of the other existing devices owned by the wearer.
Not only does the Apple Watch get worn for a more enhanced experience and connection to the outside world, but it is also equipped with a built-in accelerometer, allowing your health to be tracked. Although the iPhone has included the health app, this new and improved feature provides day-to-day updates on analysis of how many steps you have taken or track workout sessions to give you accurate diagnostics to keep track of your health. Apple Watch uses LED lights that can track your heart rate, evolving the iPhone’s health features to a personalized device that can keep you aware of your health. Not only does the Apple Watch health feature track your fitness, but it also reminds you to stand if you have been sitting too long and tracks the amount of sleep you get. It can also help alert you of any heart rhythms or cardiovascular/aerobic issues that seem abnormal to potentially help aid and save a life.
Mia Cornell, several minutes into her routine nightly walk, receives a call from her roommate Abigail Blythe. With easy access to communication through her new watch, she is reminded to pick up a few packages just before returning home.
The Apple Watch’s release will be including many different color options in stainless steel. A band is provided with the Apple Watch and a variety of different colors and textures can be interchanged to your preference. The Apple Watch is a prime example of innovation, providing technology to merge with reality to create convenience and reliability. With the features including health tracking, connectivity, accessibility, and variety, Apple has overachieved when it comes to creating products that make everyone’s lives better.  Brace yourselves, the Apple Watch will be getting released early 2015 starting at the price $349.
Apples designs produce technology that is used globally along with other software. Apple has not only sculpted technology products but has created other listening devices for the music industry such as iTunes, Apple Music, iPods, and Air pods. The creation of technological innovation doesn’t stop here.

Tim Cook examples how the crown on the Apple Watch is used. Tim shows that the crown can be used to zoom in, scroll through lists, and go back to the home screen.

Kevin Lynch shows off  some new features of the Apple Watch. By holding the crown down on the Apple Watch, Kevin asks Siri to display movies playing in Cupertino.