FOR IMMEDIATE RELEASE

Media Contacts:
Grace Genyk
Makenna Piatkowski
Sienna Phongkhammeung

CUPERTINO, California (Sept. 7, 2022) — CEO Tim Cook unveils Apple’s newest device at an event in Cupertino, California this week; The “Apple Watch”, equipped with technology to track your sleep, exercise, and heart rate while also playing music and responding to texts. The Apple Watch is Apple’s first wearable device, merging advanced technology with intuitive design to create a powerful, yet highly personal, experience. Designed to seamlessly integrate into daily life, the Apple Watch combines functionality, health, and connectivity in a single, elegant accessory. 

Tim Cook called it “the most personal device we’ve ever created,”. The new watch comes in three different collections: Apple Watch, Apple Watch Sport, and Apple Watch Edition. Each comes in a variety of styles and bands for any occasion.

The durable, scratch-resistant watch has many interesting features like the Digital Crown, a tool allowing users to zoom, scroll, and select without obstructing the screen. This tool also serves as a home button and controller.

Another defining feature of the Apple Watch is its health and fitness tracking technology. This includes a heart rate sensor, accelerometer, and gyroscope to give watch owners personalized fitness tracking and workout goals in real time. This will help users stay active and informed of their fitness objectives.  

The Apple Watch will provide seamless integration for its users by receiving notifications, texts, calls, and more right from their watch. It works in harmony with the iPhone ensuring that any valuable information you are receiving on your smartphone is never missed.

The watch also includes the revolutionary Apple Pay technology, allowing users to continue making secure, contactless payments directly from their wrist. The watch is also equipped with endless other apps to make your day-to-day life just that much easier. 

A New Era of Innovation for Apple 

In addition to the Apple Watch, Tim Cook discussed multiple other products set to be released this year, including the larger iPhone 6 and iPhone 6 plus, and the sensational 

 Apple Pay System. These new innovations display Apples commitment to their customers to never stop pushing the boundaries of technology and enhancing the lives of their supporters.  

“We believe this is the most exciting time in Apple’s History,” said Cook. “With the launch of the Apple Watch, we’re continuing our mission to make technology more personal and powerful for users worldwide.” 

Changing the User Experience 

The Apple Watch is designed for everyone, whether you are a regularly active person interested in fitness and tracking your health goals, wanting help managing daily tasks in a more productive way, or someone who wants to stay safe and connected without constantly relying on your smartphone, The Apple Watch is for you. Its purpose is to enhance the lives of its users, whatever that looks like for you.  

“The Apple Watch isn’t just a tool,” said John Ive, Apple’s Chief Design Officer. “It’s a statement, a seamless extension of yourself in a world that demands constant creativity.” 

About Apple Inc. 

Apple Inc. Has been revolutionary for technological innovation since it began in 1976. From the first device, the Apple computer, to today’s groundbreaking products like the iPhone, iPad, Mac, and the newly released Apple Watch, Apple is focused on bringing to life the best hardware, software, and additional services for a seamless user experience, With a knack for the creating highest quality and excellent designs, Apple pushes technology barriers and continues to shape the future of personal, usable products that anyone can benefit from. 

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