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Media Contacts
Ja’Ryah Fitts
Orli Gluzman
Harley Haisley

CUPERTINO,California (Sept. 9, 2014) – Apple has done it again. CEO of Apple, Tim Cook received a roaring standing ovation from apple fans during the September 2014 event held at Flint Center after introducing Apple’s latest product, the Apple Watch. Cook introduces the product with an encapsulating video featuring sound effects and close ups of every feature of the watch’s rich design. Cook believes that this product will redefine what people expect from watches in the future, calling it “The next chapter in Apple’s story”. The main details that set the watch apart from other watches as well as other Apple products is not only the innovative design but also its personable and customizable features.

The apple watch includes many features that are both useful but also extremely customizable to each and every user. A brand-new feature of this watch is its ability to easily interchange wrist straps which allows users to incorporate their own fashion with the device. The wrist straps can be easily removed. On the back of the watch there are two release buttons which will unlock the strap, then when you are ready to replace the strap, you just slide the new strap into position until it clicks. Thanks to this advanced technology Apple offers six different straps to choose from. Ranging from materials such as stainless steel, aluminum, leather, nylon, and silicon. Each band or strap can be used for different purposes for both style and convenience. For example, the silicon wrist band would be favorable for someone who is active due to the materials sweat durability. Whereas the leather or stainless wrist bands may be more for aesthetics.

In addition to the straps being customizable, the watch faces or lock screens are also customizable.  Apple offers around 11 different watch faces that allow users to suit their style and needs. Some of these faces include time lapse, astronomy, motion, color, photo and much more. Each of these faces has a purpose with some even offering important daily information right at your wrist. For example, the time lapse face according to apple tells the most accurate time. Apple users can even further this customization by choosing other information to include on the home screen like, weather, reminders, and etc. Apple’s main designer claims these features help to, “embrace individuality and inspire design” says Jonathan Ive. These features and emphasis on the consumers’ values will be a big selling point for apple.

Apart from the Apple Watch’s intriguing and clean appearance, the watch’s technical capabilities make the product even more special. I’ve explained that the watch is basically just a smaller version of a computer or iPhone, making the watch seem that much more impressive. The Watch also includes easy to use navigation through touch sensors on the screen, as well as the digital crown located on the side of the watch. The Apple Watch goes way beyond the capabilities of a normal watch even allowing users to communicate from their wrist. By connecting to the user’s phone people are able to engage in light communication such as text and call right from their watch. Cook claims you can respond to messages in just second using the Apple watch in comparison to the iPhone. With this new version of communication Apple has also created a new version of messaging, with just a tap or hold users can send each other new drawn or predesigned doodles.

Aside from communication and obviously telling time, one of the watches most attractive and unheard-of features is its fitness tracking features. The Apple watch tracks daily activity throughout the day and is even able to track your heart rate thanks to the high-end photodiode lenses located on the back of the watch. Aside from that, the Apple watch also offers personal daily fitness goals and activity suggestions throughout the day. There are three main “rings” on the fitness display. Once these rings are completed it means the user has reached their fitness goals for the day. For example, there is a stand ring, move ring, exercise ring. These rings can measure calories, distance traveled, duration of fitness, and so much more. This data is not only stored in the watch but also in the health app on the users iPhone making this data easily accessible.

With so many helpful features Tim Cook claims “The Apple Watch helps you live a better day and a healthier life.” Who doesn’t want that? The Apple Watch is not just a device for telling time but a groundbreaking invention that embraces the user and all their lively needs.

Tim cook, The CEO of Apple displays his excitement for the future of Apple. Saying the Apple Watch is  “The next chapter in Apple’s story”. 

Apple’s video display of the new Apple Watch and its functions. Giving the audience an in depth experience of whats to come. 

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