Public Relations Story

Apple Reveals New Smartwatch

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Apple Reveals New Smartwatch

Media Contacts
Skye Murrell
Chase Dodson
William Reeves

CUPERTINO, California. [Sep. 9, 2014] – Apple® introduced the newest advancement in technology, the Apple Watch™, during a press conference on Tuesday at Flint Center in Cupertino, California.

Tim Cook, CEO of Apple, developed a new form of technology that will help advance the industry for the future. He wants his users to not only have access to the Apple Watch, but to let them personalize their own with their unique customizations. “We love to make great products and really enrich people’s lives,” Cook said, “We love to integrate hardware, software, and services seamlessly. We love to make technology more personal and allow our users to do things that they could never have imagined.”

One of the greatest advantages to using the Apple Watch is all of the applications that users will have access to. Applications that users can find on the Apple Watch include Maps, iMessage, Weather, Photos, and many more. Kevin Lynch, Vice President of Apple, talked about how users are able to find all of these applications by viewing the home screen that shows a collection of different types of apps connected with one another. “We thought a lot when we were designing the Apple Watch,” Lynch said, “about how to really reveal all of the great ecosystem of applications on this device and we wanted to build it in a way that was really easy to find and use.”

College student checking an Apple Watch in class
A student at Indiana University uses the call feature on the Apple watch. He uses this feature with ease because he can make calls from his wrist.

Another advantage is an accessory that was made for the Apple Watch called the loop. This is an arm band that is connected to the watch to help bring more resistance. The loop comes in many different color options and different sizes for your wrist. It helps embrace the flashy style of the Apple Watch and makes it seem more modern while you wear it.

The Apple Watch is also beneficial to people that are active as it is designed to help users track their data while moving around. “Because you wear it,” Cook said, “we invented new intimate ways to communicate directly from your wrist. And it works seamlessly with iPhone and it’s also a comprehensive Health and Fitness device.” This leads into the new iPhone and its perfect compatibility with the Apple Watch.

An elderly woman uses her Apple Watch to navigate.
An elderly woman uses the maps feature on her Apple watch to find the way to dinner. This helps her because she doesn’t have to dig through her purse to find her phone.
an elderly woman uses the maps feature on her Apple watch to find the way to dinner. This helps her because she doesn’t have to dig through her purse to find her phone.

Apple released two new iPhones during the release of the Apple Watch that included the iPhone 6 and the iPhone 6 plus. Phil Schiller, executive at Apple, spoke to the audience about the two new iPhones and how different they are compared to the other versions. “Their design is like nothing ever before,” Schiller said, “Incredibly unique from the glass front that curves around the side to meet seamlessly with the anodized aluminum back complete with stainless steel Apple.” Cook describes the iPhones as the best they’ve ever developed because they are compatible with the Apple Watch and their new  features help make the iPhone more reliable to the public.

Like the home button on the iPhone 6, there’s also a home button on the Apple Watch called the Digital Crown. Jony Ive, Senior VP of Design, explains how the button makes it easier to exit out of apps and zoom in on features while using the Apple Watch. “The Digital Crown is a remarkable input device,” Ive said, “It fluidly zooms into apps, it enables nimble, precise adjustments, and critically you can use it without obstructing the display.”

The company also developed a new feature of the iPhone called Apple Pay, a quick and easy way to pay without the struggle of card delay at the register. Eddy Cue, Senior Vice President of Services, explained to the audience how fast the new payment option is for users and how it is protected for those who use the new feature. “Apply Pay is built into every iPhone 6 and 6 plus and we’ve got a groundbreaking NFC radio antenna built across the top,” Cue said, “Now NFC is the standard for all contactless payments. Now you also have the convenience and security of Touch ID and we’ve got a new chip called the secure element and it’s built into every iPhone 6 and it stores all your payment information encrypted and securely.”

Tim Cook speaks about Apple’s mission.

Tim Cook summarizes the Apple Watch’s features.

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