Public Relations Story

Apple Unveils Apple Watch: A Smartwatch to Stay Connected

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Apple Unveils Apple Watch: A Smartwatch to Stay Connected

Media Contacts
Anderson Stuckey
Aaralyn Mills
Gabe Morrison

CUPERTINO, CALIFORNIA (Sep 9th, 2014) Apple today introduced the Apple Watch, an innovative smartwatch set to transform how we interact with technology. Available in two different sizes—38mm and 42mm—crafted from recycled aluminum, made of a ceramic back and sapphire crystal. The device is designed to fit various lifestyles, making it accessible to a diverse group of users. The device is designed to fit a variety of different lifestyles making it accessible to a wide variety of users.

During Apple’s annual event at the Flint Center, CEO Tim Cook took the stage wearing an Apple watch around his wrist paired with a blue button down and navy jeans, excited to unveil the new device that goes beyond the traditional watch. While presenting Cook said, “The Apple Watch is not just a watch; it’s a way to experience the world around you” emphasizing its potential to he personal connectivity and wellbeing. After revealing the new device, the crowd erupted and Cook received a standing ovation, everyone seemingly eager to get their hands on it.

IU Tennis player at team practice using his apple watch.
Jack Rivers, IU travel tennis player checks his new apple watch in the middle of a set at Woodlawn tennis courts. As a leader on the team, Rivers stays on top of updates regarding the weather or checking his texts from the team.

The Apple Watch connects effortlessly with all Apple products and services, providing a smooth experience across devices. By pairing the watch to an iPhone, users can respond to messages, answer calls, and access their favorite apps directly from their wrist. With the integration of Siri, the watch allows for hands-free operation, letting users get directions or check the weather with just their voice. The connectivity makes multitasking simpler than ever and gives users the ability to do multiple tasks at once. The watch also includes Apple Pay, an online wallet. Just a tap on the wrist allows you to make contactless purchases in stores, online apps, and on the web. It is quick, convenient, and lets you leave your wallet at home whenever you go.

The watch also offers a variety of accessibility features that make it usable for everyone. The VoiceOver and screen reader features provide spoken descriptions of on-screen content, while customizable text sizes enhance visibility for visual impairments. Assistive touch also performs actions by tapping, double tapping, or clenching their fingers. “Accessibility is at the core of our design philosophy,” Cook said. “Apple is committed to creating technology that is accessible to everyone.” Thanks to Apple’s work with this, users can turn on and manage accessibility features through the watch or the Apple Watch app on their iPhones.

Man uses his watch to check his heart rate.
Julian Mills, a 67-year-old father of three glances at his watch to check his notifications Friday evening in his home. Mills has diabetes and uses the new apple watch features to check his sugar levels.

The watch comes decked out with a range of features that not only promote communication but also a healthier lifestyle. Built-in tracking capabilities allows the watch to monitor daily activity, heart rate, and workouts. The built-in Activity app is designed to motivate users to move, exercise and stand throughout the day, making it easier to meet fitness goals. “Imagine having a personal trainer and a communication hub right on your wrist,” Cook said. Customization is another feature of the Apple Watch. With a variety of different watch faces to choose from and interchangeable bands, users have the ability to customize their watch to fit their personal style, whether for a special occasion or a day out on the town.

By choosing the Apple Watch you are not only investing in innovative technology but also supporting a company dedicated to reducing its environmental impact. The Apple Watch will be available for pre-order in early 2015, with a range of models to suit different preferences and budgets. With different blends of styles, functionality, and innovation. The Apple Watch’s main goal is to become an essential part of everyday life. “We believe the Apple Watch will redefine what a smartwatch can be. It’s not just about telling time, it’s about empowering people to live healthier, more connected lives” Cook said.

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Tim Cook initially introducing Apples new device at the annual event at the Flint Center in Cupertino, California.

Tim Cook introduces the fitness app that is released with the Apple watch. It can help keep track of all sorts of health and fitness stats.