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Apple unveils its newest tech line, the Apple Watch

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Apple unveils its newest tech line, the Apple Watch

 Media Contacts
Hank Giles
Spencer Meyer
Chris Zajac

Cupertino, California– On Sunday, Tim Cook of Apple unveiled the company’s newest product, the Apple Watch, marking a new era in watch technology with the first ever precise and customizable timepiece. The Apple Watch is synched with the world clock to within plus or minus 50 milliseconds, making it the most precise watch in the world. It also works conjointly with the iPhone allowing users to have the most customizable and personalized experience. It has features allowing for new ways to interact such as smart reply, dictation and digital touch.

The apple Watch is available in 3 different collections: Apple Watch, Apple Watch Sport, and Apple Watch Edition. The Apple Watch comes with a polished case made from stainless steel. The Sport comes with an aluminum case that is lighter, more durable, and 60% stronger than the standard. The Edition is made from 18 karate gold that has been developed to be twice as hard as standard gold. There are 6 different bands that can be attached to these watches depending on what you desire. These bands range from leather to linked, clasp to magnet, and a variety of colors. The customization is endless, “embracing individuality and inspiring desire” as Cook put it.

Alt: Woman writes on a white board while getting a text on Apple Watch.
Dani Meersman, the Indiana Athletics Photographer, writes on the whiteboard addressing her team. She is able to monitor her text thread in real time because of the capabilities of her Apple Watch.

Connect and Communicate

The center piece of the Apple Watch is its digital crown. This crown is located on the side of the watch and is used to control the entire watch. You can use it as a navigation tool when scrolling through your apps or to zoom in on things like photos or maps. And when you’re done with everything or need to go back it serves as a home button as well.

The Apple Watch will alert you when you receive notifications by giving a slight buzz feeling on your wrist that is completely silent to everyone around you. The watch then turns on by censoring your wrist moving upward.

The Apple Watch has never seen features for communicating like Smart reply which analyzes the text you received and gives you possible responses you may want to reply with. And if you don’t like those responses Apple watch has a dictation ability. Allowing you to talk your response into a voice memo or a text. These innovations allow for users to connect and share in seconds.

Young woman using camera gets a call on Apple Watch.
Kate Peterson, an intern at the Mark Cuban Center, gets a call while photographing a swimmer. Due to the Apple Watch’s touchscreen technology, she doesn’t need to take out her phone to decline the call.

Personalization

Apple Watch allows users to have the most personalized and customizable experience ever. It offers customizable watch faces to not only pick what the background of the screen looks like but also what information shows up on the screen. You can select where apps show up and what the apps look like when you select them, like what music plays and what photos can be seen. The Watchkit app was designed to allow users to customize their notifications. Users can select what apps they do and don’t receive notifications from and what they look like.

One of the Apple Watch’s most personal features is the digital touch feature. This feature puts you in touch with other Apple Watch users in a matter of seconds. You can send them drawings, words or information directly from your watch. By hitting the button just below the digital crown your friends in your contacts will show up. You then can select one and send them whatever it is you would like. This innovation allows for a new kind of human interaction through technology that nothing else can give.

Health and Fitness

The Apple Watch, as described by Cook, “is an elite health and fitness tracker.” It can track your total body movement using an accelerometer, your intensity of a workout by measuring your heart rate, and it uses a GPS to track how far you’ve moved. Apple has developed two new apps that specifically help with health and fitness: the Fitness app and Workout app. These apps were designed for everyone, whether you are a health guru, just trying to get in shape or a superstar athlete.

The fitness app is built to track your daily activity. It uses 3 measurements to help you stay active; stand, move and exercise. The goal of this is to get users to sit less, move more and get exercise. The move ring will measure the calories that you have burned and is customized to you depending on how many calories you want to burn a day. The exercise ring captures all the activity that you have done.

The workout app gives users a detailed measurement of their workouts. It allows users to select specific workouts and customize them to their goals. You can set a time limit, a number of calories, or distance. The app will also give you updates during your workout of how you are doing. And when you finish you can see a summary and earned rewards for your achievements.

Tim Cook highlights the fitness feature on the Apple Watch during the Macworld Expo.  Cook states that all activity and movement are tracked through the watch.

Tim Cook talks about the accessibility of the Apple Watch at the Macworld Expo.  Says the Apple Watch is the ‘most personal’ device Apple has created.

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