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CUPERTINO, California (Sept. 9, 2014)- Today, the Apple Watch was announced by CEO Tim Cook as Apple’s first wearable technology to hit the market.

Today in Cupertino, California on September 9th, 2014, Apple introduced their very first smartwatch, the Apple Watch. The Apple Watch is an original, one-of-a-kind device that will change how we think about technology. Apple’s CEO, Tim Cook, revealed the new gadget at a press event calling it, “the most personal device we’ve ever created.” Just like the iPhone and iPad, the Apple Watch offers a mix of impressive features with a stylish, trendsetting, customizable design. Tim Cook was also sure to say, “It is not a shrunken iPhone”, ensuring that it should be seen as an add-on for the iPhone, not in place of. It is designed for anyone and everyone, from tech lovers to people who just want a simpler, more convenient way to stay connected. This would be a perfect gift to anyone in your life, or for yourself!

If you are worried about your iPhone’s compatibility with this new Apple Watch, don’t be. The features of this watch let users check notifications, use apps, and keep track of their health right from their wrist. Thanks to the Apple Watch, grabbing your phone from your pocket for every little thing is unnecessary. An astonishing feature called the Digital Crown, which is the little scroll dial on the side of the watch, helps you scroll and zoom in on the screen without blocking it with your fingers. Tim Cook emphasized that the Apple Watch is more than just a watch when he said, “It’s a precise, customizable timepiece, a new way to connect, and a great fitness companion.”

Apple Watch is designed to help users stay active and healthy, or start their health journey. It comes preloaded with sensors like a heart rate monitor and an accelerometer that tracks your activity all day long. The watch’s activity feature has three rings that show how much you’ve been active, how many calories you have burned, and how long you have stood up during the day. This feature will help motivate you to stay active. There is also a Workout app for tracking specific exercises like running or cycling, and the Activity app gives you a daily summary of how active you’ve been. Plus, all the health data can sync with Apple’s new HealthKit platform, giving you a complete picture of your fitness. This is extremely helpful because the Apple Watch is perfect to wear during workouts because it does not get in the way.

Even though the Apple Watch is jam-packed with all sorts of features, do not fret because its interface is user-friendly and can be used by any generation. This is good because whether you’re a tech expert or just getting started, you will be able to use it easily. With Siri voice control, you can send messages, set reminders, or use apps just by talking to your watch. The innovation of the Taptic Engine sends little vibrations through the watch to get your attention when you receive a notification or call. This feature is very useful because you will be notified no matter what you’re doing: exercising, in the office, texting, or simply in the comfort of your own home. Features like Taptic are the reason the Apple Watch is the watch for everyone.

If you’re worried about the fit of the Apple Watch, it comes in two screen and band sizes, so it’s a perfect fit for any wrist of any size. Other than the two different sizes, the watch also comes in three different styles. These styles are the classic Apple Watch, the Apple Watch Sport, and the high-end Apple Watch Edition. This watch is so customizable, that you can even change the color of the band for different occasions or desires. This will ensure your Apple Watch looks good with every outfit from the office to the gym.

The Apple Watch is another groundbreaking product from a company that has already changed the world with the iPhone, iPad, and Mac. On top of the invention of the Apple Watch, just this year Apple also introduced iOS 8 and Apple Pay, showing its commitment to making technology simple and useful for anyone and everyone. The Apple Watch will be available in early 2015, with prices starting at $349. You’ll be able to buy it online, at the Apple Store, or from other retailers. For more important details, visit the Apple website, or stop by your nearest Apple Store.

Apple CEO Tim Cook introduces the groundbreaking Apple Watch. He starts by highlighting its speedy and accurate time watch features, showcasing its innovative advancements.

Kevin Lynch, Apple’s Vice President, shows off the first live look at the Apple Watch. He focuses on its compact but powerful design with the digital crown as the action button and the clock as the center of the watches display. 

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