Public Relations Story

Apple Unveils the Future of Wearable Technology

For Immediate Release

Media Contacts 

Chelsea Keusch

Sofie Doyne

Ben Westler 

Apple Announces Release of The Future of Wearable Technology

CUPERTINO, California. (September 9, 2014)-Cook announced the release of a new Apple Product, the Apple Watch.

Apple CEO, Tim Cook, announced the release of a groundbreaking, wearable smart watch device called the “Apple Watch’ this Tuesday in Cupertino, California at the annual September Apple release event.  

The audience gives Cook a standing ovation as he announces the new Apple Watch. Cook celebrates with the audience during the release of the next great Apple product.

“It is the next chapter in Apple’s story, and here it is…” Cook said as he unveiled the release video of the brand new smart watch. The “Apple Watch” is a touch-screen smart watch, personalized to each individual user. This watch has the ability to track physical activity, make phone calls, send texts, listen to music, and many more functions found on your iPhone. Apple has developed a brand new type of chip, the S1, that essentially compacts the entirety of a computer right on to your wrist. Three different collections of the Apple watch are being released: Apple Watch, Apple Sport, and Apple Edition, so there is a product best fit for each individual user. 

Scott Doyne pairs his Apple Watch with his iPhone. Doyne conveniently calls his wife right from his wrist.

Cook demonstrated to attendees, along with the rest of the world, the impressive features of this new product with a physical prototype onstage, as well as informational videos that gave more background on the groundbreaking technology. He emphasized how Apple, yet again, has revolutionized user interface input systems for easy and practical use. While the watch is still a touch screen, a dial, called the crown, is placed on the side of the watch for scroll and zoom functions. This adaptation to the touch screen makes use more practical due to the smaller surface area of the screen.

The Apple Watch is designed for convenience and ease of use. Many features such as quick responses, voice recognition technology, and “glances,” to see notifications, reflect the effectiveness of this design. When receiving a text message on your watch, it analyzes the text you are receiving and gives suggestions on responses you can select and send with a touch on your wrist. You can also reply by speaking and it will be transformed into text, or you can opt to reply with emojis. When receiving notifications, simply raising your wrist shows you options that are customized to each type of notification, so you can see the most important information, as well as the most relevant actions. For example, Kevin Lynch (Apple VP), received a Facebook “Friend Request” notification on his watch, and had the option to accept, decline, or dismiss the notification without even opening the app. 

Marley Joseph uses the fitness features of her Apple Watch. Joseph checks to see if she has closed her Move ring at the end of the day.

The watch has many impressive features that create an overall great experience for users. However, Cook went into great detail regarding the health and fitness features of the new product. “The Apple Watch gives us the ability to motivate people to be more active and more healthy,” Cook said. Whether a user is a serious athlete, trying to be more active, or just curious about how much activity they complete each day, the Apple Watch will help them reach their goals and accurately track activity. The Fitness App on the watch tracks all movement throughout the day, and gives users a comprehensive report of their activity.  The Workout App allows users to set specific fitness goals for each type of activity. These apps track heart rate, calories burned, steps taken, time stood throughout the day, and other helpful measurements. 

The Apple Watch is compatible with iPhone 5, iPhone 5c, iPhone 5s, iPhone 6, and iPhone 6 Plus. The watch must be paired to an iPhone in order for seamless user experience. Potential buyers will be able to experience all of the impressive features of the watch,  starting at a price of $349. It is not yet available for consumer purchase, but will be on shelves early next year. This innovative device will be well worth the wait. “We think people are going to love using the Apple Watch, they’re going to love to wear it. It’s something functional, yet incredibly beautiful. It empowers people, and enriches their lives,” Cook says.

Apple Ceo, Tim Cook, announces the release of Apple’s new wearable technology, the Apple Watch. The break through technology is said to release next year and has the crowd in awe. 

Cook shows the different aspects of the watch as it adapts for an active fitness lifestyle. The watch comes in three different versions which allows for adaptations for each individual user.

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