FOR IMMEDIATE RELEASE

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Dezmone Starks
Ryan Beauregard
Maddi Sponsel

CUPERTINO, California (Sep. 9, 2014) – Today, at an Apple event at the Flint Center, Apple CEO Tim Cook revealed the highly anticipated Apple Watch, marking Apple’s entry into the smartwatch market. This new and innovative device is said to transform how we engage with technology on a day-to-day basis, and to innovate on the fitness technology market.

The Apple Watch was designed to give consumers a personalized experience right on their wrist. It’s not just a watch; it’s a cutting-edge device designed to seamlessly integrate into your life. With a sleek design and variety of materials, it caters to everyone’s taste. From the tech buffs to the style enthusiasts. It comes with a slew of customizable watch faces and has a variety of interchangeable bands that allow each user to express their personality. 

A standout features of the Apple Watch is the focus on health and fitness related technology. It is equipped with the newest advanced sensors, tracking your heart rate, counting your steps and even monitoring your workouts. All of these features work together to help encourage the user to adopt a healthier and more active lifestyle. Users can set their own personal goals and receive notifications based on their fitness, making it easier than ever to be in charge of their own health. 

“Being more active, as it turns out, is one of the best things you can do to improve your health,” said Tim Cook. “And Apple Watch gives us the ability to motivate people to be more active and more healthy. So, if you’re someone who wants to be a bit more active, or maybe you just want to track what you’re doing during the day, or perhaps you exercise regularly, or even if you are a very serious athlete, Apple watch helps you live a better day.”

In the fast-paced world that we live in today, staying connected is a must, and the Apple Watch truly delivers. Users are able to receive calls, texts, and notifications directly on their wrist, which allows for connectivity without the need to pull out your iPhone. A quick look is all it takes to check your texts, respond to emails, or even respond to a call. 

It may not look like it at first glance, but the Apple Watch is much more than just a watch. It serves as a platform for applications, which provides users with a wide range of tools and personalization at their fingertips. Whether scrolling through tweets, ordering food on the go, or watching videos, the possibilities are endless. Apple’s promise of innovation ensures that the Apple Watch will continue to grow, with new features released regularly. 

Apple’s commitment to accessibility is even more prominent with the design of the Apple Watch. It hosts features such as voice control with Siri, the digital crown, and haptic feedback to ensure that the watch can be used by everyone, regardless of their experience with Apple or tech as a whole. Whether you are an enthusiast or a first-time user, the Apple Watch is designed to effortlessly enhance your tech experience. 

In conclusion, the Apple Watch is more than just a product; it’s a look into the future of personal technology. With its unique focus on style, innovation, and functionality, Apple is yet again redefining the tech landscape as a whole and showing us what a watch is truly capable of.

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Tim Cook explains the details of the Apple Watch. He explains the digital crown, which can be used to scroll the screen of the watch.

Cook explains the universal strap on the watch, demonstrating how it can be adjusted to “infinitely adjustable”. He also introduces a smaller watch size, providing more options for customers.