FOR IMMEDIATE RELEASE

Media Contacts
Charles McLain
Ryan Raimondo
Michael Mcgrew

CUPERTINO, California (Sept. 9, 2014) – Apple CEO, unveils the future! Tim Cook, the CEO, unveiled the brand new Apple Watch during the Fall event at the Flint Center in Cupertino, California, showcasing its features and versatility, shocking the audience.

Tim Cook revealed the release of the iPhone 6 and all of its new features, but that is not all he had to showcase. Cook panned the crowd and held up a gesture to announce, “We have one more thing!” The room filled with excitement as he unveiled a trailer for the brand new Apple Watch. “Apple watch is the most personalized device we have ever created,” Cook says. Apple had a plan to make the best watch in the world.

This “smartwatch” can be used in tandem with Apple products including the new iPhone to give consumers a cohesive experience. This watch is super precise and is synchronized to a universal standard, meaning that it can automatically set it to a certain time standard. The Apple Watch is super customizable and has multiple colorways to fit whatever style you like. The Apple Watch contains multiple ways to communicate just like the iPhone, meaning you’ll be able to receive calls, send text messages from the compact-ability of a wrist watch. The Apple watch will also be a super precise and super good fitness device, meaning that it will be able to track your steps, and it will also be able to track your heart rate through workouts.

“The Apple watch took fairly deep thinking,” Cook says. This super technological watch has a lot of remarkable innovations to it and one of the main innovations is the User Interface. Cook explains over the years the different types of User interfaces, like the mouse on the mac, the scroll pad on the iPod, your finger on the iPhone, and many more. The Apple Watch has a very unique interface. Not only can you use your finger to scroll, but this watch also consists of what all watches have, and that is a dial, or as it’s called on the Apple Watch, a digital crown. This amazing little piece of the watch allows you to scroll, zoom in and out, and if you press it when on an app, it will allow you to go back to the home screen of the watch. That’s not the only thing that Cook had to share with the crowd…

“The Apple Watch has an amazing and rich design story,” Cook said. As said before, The watch can come in different colors to embrace different kinds of style because Apple wants this unique and stylish watch to be worn on your wrist.

The design of this watch is nothing that the world has ever seen. The watch not only can sense touch, but can also sense force from the mini electrodes that can sense whether you’re tapping or pressing on the display. This watch is so advanced that not only can they sense what you see but they can also sense what you hear and feel due to the linear actuator that provides haptic feedback to compliment whatever interaction you run into. The infrared and invisible lights on the back of the Apple Watch can sense your pulse. It can also track your daily activity and can set fitness goals and give you rewards for different fitness goals. But the main design of this watch is due to the S1 chip inside of the watch, which is basically a whole computer inside of a tiny chip that fits perfectly inside of the Apple Watch. You personalize this watch whatever way you like.

The Apple watch is a revolutionizing product and it’s something that will change the future of Apple.

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