Public Relations Story

Apple Watch Announcement–The most personal device

FOR IMMEDIATE RELEASE

Media Contacts
Erika Watt
Titan Williams
Sukari Williams

CUPERTINO, California (Sept. 9, 2014) – Tim Cook, the CEO of Apple, revealed the new and innovative Apple Watch early September to a large crowd of enthusiasts at an event in Cupertino, California. 

After unveiling the new iPhone 6 and 6 plus, Cook announced Apple’s first device in the smartwatch realm. Just after showing a montage of the square-faced new device, with no explanation on the device given, Cook received a standing ovation. The Apple Watch was enthusiastically presented by Cook, who casually appeared in a purple button down and jeans featuring the new Apple Watch on himself.  

This new, precise timepiece took careful deliberate consideration when being created. Each feature is extremely intentional and personal for each person using the device. It is customizable so each person can find one that reflects their own style. You can choose between three collections including Apple Watch, Sport, or edition—each featuring stainless steel, steel 60% stronger than the average steel, or 18k gold. The watches also come in two sizes and have interchangeable wrist bands.  

Customize your Apple Watch to complement your unique style and meet your needs with different colors, bands, faces, and complications. Jenna has a unique stack with her watch.

The face of the watch is also customizable with multiple different options. When holding down on the screen, an option to edit what is displayed pops up. The appearance of the watch’s face can be changed to what you want to see when just tapping on the watch or holding it up to your face. For example, the “astronomy” watch face has the option to display an earth, fly to the moon and its phase, or show the positions of planets in our solar system at that time. 

The Apple Watch is a major step for the company. Design Chief, Jony Ive, explained certain features of this new device in a voiceover of a visually appealing montage. “I think we are now at a compelling beginning” Ive said. “Designing technology to be worn, to be truly personal.”  

Apple paid close attention to making the Apple Watch easily functional. The apps are displayed on the face of the watch. Because of how small the device is, Apple wanted to make sure no one had an issue with their finger blocking their view. The watch features a digital crown, or dial, that acts as a navigator when scrolled and home button when pressed. You can also interact with this device by lightly swiping and tapping at the screen.  

Never be late with the convenience of a clock display that appears from the “Wake on Wrist Raise” feature on the Apple Watch.
Here’s an IU student checking the time so they make it to class. Never be late with the convenience of a clock display that appears from the “Wake on Wrist Raise” feature on the Apple Watch.

The Apple Watch is a “new innovative, intimate way to communicate directly from your wrist, and it’s a comprehensive health and fitness device” Cook said.  “And, it is so much more.” 

Project Leader Kevin Lynch displayed the Apple Watch and showed off many of its key features. The watch notifies you with a vibration or sound by your choice and has many options regarding what you want to reply with. When in need of a quick response, the watch analyzes the text received and comes up a list of responses that align. You can also record an audio message—translate that to text—use customizable emojis, draw a picture, or even respond with an animation of your heartbeat.  

The Apple Watch contains activity and workout apps that can help you reach your fitness goals. “We think it’s going to help a lot of people live a better day and a healthier life” Cook said. The activity app helps track activity throughout your day with the goal of helping you sit less and move more. The workout app helps you set specific goals during your workout like the length of your workout, how far you want to run, and how many calories you want to burn.  

Starting at $349, the Apple Watch comes with a magnetic charger and requires an iPhone 5c, 5s, 6 or 6 plus. Apple paid close attention to the development of this device to make it the personal device it is. The apps and customizable features make this watch special to Apple. “Apple Watch, the most personal device we’ve created, will redefine what people expect from a watch” Cook said.  

Cook describes how the Apple Watch is very diverse from anything that Apple has ever created. The watch itself is very responsive and extremely precise when looking into the world time.

Cook explains why Apple believes the Apple Watch will be something that customers rely on using often throughout their day. Apple has created a brand new charger, exclusively for the Apple Watch, that will be very effective and easy for customers to use.

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