PRESS RELEASE: APPLE WATCH NOW AVAILABLE

Ryan Banks
Peyton Cooperstein
Payton Bryant

 BLOOMINGTON, Indiana (Sept. 9 2014)  Apple Computer, inc., CEO Tim Cook announces the release of Apple’s newest product, the Apple Watch. The new Apple Watch device is Apple’s first step into the wearable technology world, offering customers a new way to interact with their technology.

Apple has become extremely popular amongst customers for all of the products that they have released. Each new technology of theirs brings much excitement to the public as they are one of the most popular providers of technology. From the Mac to the iPod, to the iPhone and iPad, Apple seems to always succeed in their production of their products. The announcement of these products is just as amazing, as they have a high attendance to see what is next for Apple, almost looking like a movie premiere.

The Apple Watch looks and performs like an actual watch, including many more amazing features.  Tim Cooks said “With Apple Watch, we are redefining what a watch can do.” The innovative design of the watch makes it appear sleek but also stylish, with its smooth rounded screen and interchangeable bands with a variety of options to choose from. Apple also made this product perfect for those looking for a wearable fitness tracker. There is a wide variety of fitness and health features including a workout tracker, step counter, and heart rate monitor. And those who choose to wear their Apple Watch to bed will wake up to information on how they slept. Many of these health metrics get measured by what Apple is calling the “rings.” These rings are empty at the start of the day but fill up as users incorporate more fitness and activity throughout their day, encouraging people to “close their rings” each day. Encouraging this activity Tim Cook agreed “We believe this is the future of health and fitness, your health information is right on your wrist.”

This is great to see from Apple as they are primarily providers of technology that makes our lives easy, not more active. But applies pushing the envelope and diving into the world of fitness. Aside from the great health and fitness the Apple Watch provides, there are many other great functions that the watch can perform. Anything on the user’s iPhone can be integrated into the watch.

Including notifications, camera functionality, Apple Pay, apps, and the ability to receive and make calls. Driving directions from the Apple Maps app will send the directions to the Apple watch, making drivers able to keep their eyes on the road, with only a glance at their wrist to see where they need to go.

These functions can all be accessed with the Apple Watches touch screen, along with its power and manual function button, the digital crown. This digital crown is a push button but also a rotating knob that can be used to select and scroll on the Apple Watch. Charging the watch is also extremely simple, with a magnetic circle charger that magnets the back of the watch. The watch only needs a few hours before it is fully charged and can last up to 18 hours on a single charge. Allowing users to track their entire day of activity and sleep if they choose to wear the watch to bed.

The Apple Watch is made for everyone, being beneficial to people of all different ages and demographics. These many great functions allow there to be something for everyone, just like Apple always has tried to do. “Apple Watch is the most personal device we’ve ever created.” -Tim Cook. Apple has helped bring great innovations and technologies to this world, to ultimately make our lives easier. But Apple still realizes the importance of staying active. This is the best of both worlds for Apple. A great piece of technology that also serves a great fitness benefit.  The Apple Watch is extremely exciting for the company along with its customers, hoping the future of Apple in wearable technology is bright.

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