FOR IMMEDIATE RELEASE

Kyla Dunigan

Matilyn Martin

Jolie Goldstein

Tim Cook, CEO of Apple, announced the release of the brand new Apple Watch, on Sunday at the Apple Event taking place in Cupertino, California. At the release event, Cook maintained a calm and simple mannerism just like his minimalistic outfit he wore to put

the focus more on what he was about to shock the crowd with. “But we’re not quite finished yet,” Cook said, “we have one more thing.” The audience was cheering before Cook even announced that it was a smartwatch that Apple was releasing, and once he did, the audience applauded and cheered excitedly for the new innovation.

 With this new development, Apple has modernized the world of smartwatches. The Apple watch is going to change the way that we look at smartwatches by making it able to do so much. Cook demonstrated the watch by showing the audience a promotional video that Apple had made of the watch to show its physical aspects. After the video finished playing, Cook rolled up his sleeves to reveal that he was wearing the Apple Watch.

Health and fitness is going to be one of the biggest aspects of the watch. “Apple Watch gives us the ability to motivate people to be more active and more healthy.” Cook said. The watch is for all types of fitness levels, so anyone can use it. There are two apps on the Apple Watch for health and fitness. The fitness app is to keep track of users activity and movement throughout their day. The workout app is going let users set personalized goals for workouts of their choice.  It is able to keep track of all of your physical activity and overall health and act like a personal trainer on your wrist.

The watch will come in two different sizes, 38mm and 42mm. Buyers will be able to choose between a stainless steel finish or a space black stainless steel finish. The screen of the watch is a touchscreen that wearers can easily interact with; additionally, on the side of the watch, there is a crown that will allow users to navigate their watch in a user-friendly way without obstructing the watch face display. The watch is equipped with a built-in speaker and microphone. Siri also comes with the Apple Watch. A long lasting battery life is something that the company wanted to ensure for its users, and they delivered. The Apple Watch has a battery life of up to 18 hours. Apple Watch wearers can also enjoy the water resistant feature that comes along with the smartwatch. This of course does mean that the watch has limits, so it can only endure sweat from exercising, rain, and water splash from washing hands. When buyers receive their brand new Apple Watch, they will also receive everything else that comes in the box. Along with the smartwatch, a magnetic charging cable, USB power adapter, watch band, and a quick start guide are all included in the box.

Apple wants wearers of the Apple Watch to be able to have their watch personalized to themselves. “It’s as much about personal technology, it is style and taste.” Cook said. With this, the watch is made to be customized in many ways. Wearers can purchase different colored bands, change the watch face display. “We thought not only of the function, but the way it looked.” Cook said. Since Apple watch users will be wearing the watch on their wrists everyday, Apple wanted them to like what they were wearing by allowing them to make it their own.

The watch is set to release early 2015, and Apple claims it will be worth the wait. Pricing for the watch starts at $349. The Apple Watch does require an iPhone to pair with. And will be able to pair with iPhone 5 and newer. Apple expects to have an even longer list of features as they continue to make more developments and improvements to the watch over time. Apple wants this new device to change and better the way that people are going about their everyday life. It is going to be a new part of people’s lives that will improve your day everyday. “Apple watch helps you live a better day” Cook said.

The apple watch is a very futuristic device with many features that can be useful in everyday lives. Apple is hopeful that this watch will improve people’s lifestyles.