FOR IMMEDIATE RELEASE

Media Contacts
Karen Flores
Maddie Greenberg
Grace Hunteman

CUPERTINO, California (Sept. 9, 2014) – Tim Cook, on behalf of Apple, announced the new, revolutionary Apple Watch that was shown to seamlessly combine iOS features with life-efficiency upgrades all from the stainless steel, OLED watch screen.

First and foremost, the Apple Watch, which comes in two sizes, 38mm and 42mm, and has six different easily interchangeable watch band options. From leisurely leather and comfort, to sweat-proof silicone, the bands were created to easily fit in for all different lifestyles. Alongside the bands, there were more ways Apple created to personalize the watch. There are a variety of watch faces crafted to fit whatever the user is comfortable with; could be the time, an Apple produced watch face, or individually taken photos. Creating an efficient and usable watch that was aesthetically pleasing as well as highly-functional was a main goal of Apple’s that they seem to have accomplished.

“We’re using inductive charging. It has a magnet and it aligns perfectly to the back of the watch. It is so simple and elegant, it’s something only Apple could do”, said Tim Cook, CEO of Apple. Starting at $349.00, this stainless steel watch was created with advanced technological innovations which incorporated iOS into the watch allowing for it to link to the iPhone.

The Apple Watch can be used for various purposes. With a touch screen, digital crown, and vibrations sent directly to your wrist, the Apple Watch built a seamless route for communication. Continued features from the iPhone such as iMessage, phone calls, and even social media communications have all been proven accessible from the watch and made it more convenient to communicate with people through speaking, typing, or automated responses without having to dig through a bag to unlock and respond from your iPhone. With apps such as digital touch, you can send and receive real-time drawings and even share something as intimate as your heart beat.

“It’s a new innovative, intimate way to communicate directly from your wrist. And it’s a comprehensive health and fitness device, and it is so much more”, Cook said.

With a screen this small, the watch could sense not just touch, but any force on the screen. The electrodes surrounding the screen can differentiate a tap and a press which controls the haptic feedback and vibrations being received from the Taptic engine. This is resulting from the single chip behind the screen which is producing a computer-like functioning watch.

Navigating through the watch, there are apps that come with it such as upgraded health features. The apps all show real-time data monitoring your heart rate, daily steps, and can track workouts. By showing a ring with movement, standing, and exercise times, it encourages people to close the rings and become more active, sending users activity reminders throughout the day.

With continuously developing technology and growing social media platforms, the Apple Watch integrates these applications into notifications. There are customizable vibrations for each app, message, and phone call. With just a quick wrist movement, Apple Watch users can access their Apple Wallet, Siri, the weather, and notification center. Apple incorporated a luxurious and systematic experience into a watch, upgrading one’s quality of life.

Although the watch may not have a camera, there are new camera improving features. The ability to take timer photos from your wrist will greatly improve timed selfies and save time.

Now, on Maps, it is possible to get vibration alerts on your wrist to help direct you. Walking, as well as driving, directions are visible as well to make it easier to navigate the area. “Now while you’re walking, Apple Watch will give you Taptic feedback on each turn, so you’ll know whether it’s time to turn left or to turn right and those feelings are different for each direction so you can actually know without even looking at your watch which way to go, it’s like having this invisible guide with you,” Cook said.

In a year’s time, the Apple Watch will be released to the public projecting a luxurious and life-altering way of living that will boost your exercise, health, and communication styles.

Kevin Lynch, Vice President of Apple, demonstrates how to use the photos app. Lynch also shows how the crown feature is being used.

Cook explains how the Apple Watch is not for a specific type of audience, it is for all. The Apple Watch is very versatile and can be customized.    

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