Exciting New Tech Watch Revealed
FOR IMMEDIATE RELEASE
Media Contacts
Jack Hite
Kadence Brock
Jillian Bamburger
CUPERTINO, California (September 9, 2014) –
The Apple Watch was unveiled Tuesday by Apple CEO, Tim Cook, in Cupertino, CA. With this new watch, Apple users have the ability to use their phones from the comfort of their own wrists. Tim Cook appears very modestly, allowing him to easily blend in with the audience. His down-to-earth demeanor is received well throughout the audience. He portrays the new device in a positive light, and innovative future. Cook built up the suspense and got his viewers to be just as excited as he was about this launch. When he began the display video, the watch spoke for itself.
“Apple Watch of course is made to be worn and it can be worn all day for any occasion, it’s much about personal technology as it is style and taste,” said Cook. The Apple Watch pairs via bluetooth to your iPhone, and allows users to do many of the day-to-day tasks one would do on their cell phone including but not limited to: messages through voice or drawing, phone calls, music, health checks, workout features, etc. From watch faces you can personalize to your liking, to a variety of differing colors and types of watch bands, everyone can make their Apple Watch to fulfill their own wants and needs.
The Apple Watch contains some new and exciting features as well, that are catered to a watch screen rather than a phone screen. An example of this being the glances feature. “… so we’ve created something called glances and the way you get to glances is you just swipe up from the bottom of the watch face and you’ll see information that you choose to have here,” said Cook, “it can be from our built-in apps it can be from third-party apps.” This factor lets each user decide what is important enough to have in this part of their watch, based on their own personal needs and lives, giving users a ton of flexibility. An additional feature that is watch specific, is the ability to track your heart rate paired with other fitness-related components. “Apple Watch is designed to help anyone who wears it lead a healthier life by being more active from people who just want to be more active throughout their day to those who work out a few times a week to athletes committed to improving their performance,” said Cook.
Although there is no “home button”, which Apple users are used to having, the Apple Watch offers a digital crown, which operates similarly to the home button, requiring users to simply turn the crown forward and backward to go in and out of applications. Similar to your iPhone, your Apple Watch home screen can be customized in a way that makes your most used or important apps easily accessible. Additionally, the “lock screen” can display a variety of different widgets such as time, weather, reminders, health features, notes, etc. As you can see, the Apple Watch is made for you, containing a wide range of features making that possible.
Everyone loves listening to music during a workout, but sometimes pressing skip or adjusting the volume can be tedious when on the treadmill. With the Apple Watch, you can do all these tasks from your wrist, without the necessity of picking up your phone mid-workout.
This Watch is going to be a staple for Apple users both now and in the future. In the words of Cook himself, “Apple Watch is the most personal device we’ve ever created, it will redefine what people expect from a watch.” Users both are and should be stoked about this unveiling, and excited about what Apple does next with this watch.
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