FOR IMMEDIATE RELEASE

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Bailey Hawkesby-Mullins
Ava Boyd
Stella Klaus

CUPERTINO California (Spet. 9,2014) – CEO of Apple, Tim Cook, took to the stage to announce the release of the new apple watch Tuesday night in Cupertino California, where Apple’s headquarters are located. 

Cook excitedly introduced the new smart watch to an eager audience, telling them that they have one more thing. He finally unveiled the watch by showing a video that highlighted its elegant appearance and just some of its many innovative features. 

“We love to make technology more personal and allow our users to do things that they could have never imagined,” Cook said. “We believe this product will redefine what people expect from its category.”

The first feature of the new Apple Watch that Cook described is what is called the digital crown. This feature helps you zoom and scroll on the tiny screen of the watch. The apple team incorporated as much functionality and style into this product as they could.

“The Apple Watch is made to be worn, and it can be worn all day for any occasion,” Cook said.  “It’s as much about personal technology as it is style and taste.”

The Apple Watch is made for everyone and is customizable to anyone’s taste. Senior vice president of design, Jony Ive, demonstrated the watches’ customizability in a video. You can choose from a wide range of watch faces, even personalizing what they look like and what they can do. In addition to this you can switch out the strap choosing from six different types of straps and sizes. They even created three different collections of watches to choose from; the Apple Watch, the Apple Watch Sport, and the Apple Watch Edition. 

“We designed Apple Watch as a whole range of products enabling millions of unique designs, and unparalleled personalization both in appearance and capability,” Ive said.

After Ive explained the personalization of the watch, Cook invited Vice President of technology at Apple, Kevin Lynch,  to do the very first live demonstration of the watch. 

Apple Watch pairs with your iPhone and by pressing the digital crown it can take you to an array of apps of your choosing on the home screen. Lynch first showed how to change your watch face to your liking. There are many options including the astronomy face, with this face it shows you where you are on the Earth, then you can fly to the moon and it will show you what phase the moon is in. They even scheduled the event on the full moon to show how great the astronomy watch face can look. 

Another very customizable part of the Apple Watch that Lynch demonstrated is glances. Glances is a way to look at other information of your choosing by swiping up from the bottom of your watch face. Glances can be anything you choose like calendar or reminders or even from third party apps.

Lynch then showed the notification and replying process of the Apple Watch. The watch has a very convenient way of receiving notifications and replying to them called Quick Word. Quick Word takes messages, then forms responses you can choose from and easily respond with one click. 

Communication is a huge part of the Apple Watch, and now you can use more than words to communicate with your friends. By just a simple tap of the screen you can reach your friends, you can even send something as unique as your heartbeat, which is read from your wrist. 

Smart watches have been integrating fitness into their watch design, so Apple did the same thing plus more. They added two new apps to the watch to help users with their health and fitness. One of these apps being the fitness app, which monitors all of your movement throughout the day. The other one being the workout app, which helps you set specific workout goals. 

“Apple builds great products that enrich people’s lives, and arguably we can take that to a whole new level with the Apple Watch,” Cook said.

Kevin Lynch, Apple’s senior vice president of design, demonstrates the new Apple Watches customizable features. Apple offers a wide variety of clock faces suitable for all users.

Tim Cook, surprisingly announces the new Apple product creating a positive response from the audience. The “one more thing” was later to be announced as the Apple Watch.

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