Apple CEO Tim Cook unveils new Apple Watch

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Nolan Shaw
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Oliver Carr
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Matthew Brenner
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CUPERTINO, California (Sept. 9, 2014) – At its a stunning new showcase, Apple CEO Tim Cook unveiled their newest product; the Apple Watch, groundbreaking in both its look and features, the Apple team has managed to seamlessly integrate fashion into technology with an elevated and sleek design.

Revolutionizing the ease of communication, all it takes is for users to lift the watch towards their face and glance at the watch to initiate interaction. The Apple Watch can receive notifications for calls, text messages, emails, and many other application notifications. “The [Apple Watch] is a new, innovative, intimate way to communicate directly from your wrist.” Apple CEO Tim Cook said.

The Apple Watch comes in two different sizes: 38mm and a slightly larger 42mm. Coming in four expressive styles of gold, rose gold, silver, and space gray. Apple is offering various customizable options for the watch band, maximizing the customizability of the Apple Watch. The watch is designed to be simultaneously used as both the statement piece of a 3-piece suit, and the sporty center of an everyday workout. “It is as much about personal technology as it is about style and taste, we thought not only of the function, but the way it looked” Jony Ive, Apple Senior Vice President of Design said.

One of the core features of the Apple Watch is its ability to track users’ fitness and health statistics. Accompanied by a multitude of sapphire sensors that lie between the watch face and the wearer’s wrist, the watch can receive and transmit all sorts of data. These sensors help to monitor heart rate, track steps, and calculate the number of calories a workout has burned. The watch comes with an activity app that incentivizes the wearer to complete personalized daily workout goals and to fill each ring with daily exercises. “If you’re, just someone who wants to be a bit more active” Cook said. “…or perhaps you exercise regularly, or even if you’re a very serious athlete, Apple Watch helps you live a better day.”

The Apple Watch will be released in early 2015. The base price starts at $349 for the 38mm watch with a band and charger included. “It has driven apple from the beginning.” Ive said “This compulsion to take incredibly powerful technology and make it accessible, relevant, and ultimately, personal.”

Tim Cook explains the functionality of the digital crown on Apple’s new Apple Watch

Jony Ive showcases the intimacy of the Apple Watch’s communication features

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