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CUPERTINO, California (Sept. 9, 2014) – An excited Tim Cook speaks on behalf of the unveiling of Apple’s new product, the Apple Watch. With a hopeful audience, Cook confidently and thoroughly shares details about the watch. He professionally explains how customizable this new invention is and allows for such an intimate and personalized experience.

Apple has released many products over the years yet Cook specifically says, “The Apple Watch is the most personal device we’ve ever created.” Cook shares information about how they set out to make sure this product was the best of the best. The Apple Watch has been made to be a precise, customizable timepiece to make sure that it can reflect your very own personal style. The product was invented with new ways to connect and communicate with others right from your wrist. Within the many other features of this new invention, Cook explains the Apple Watch perfectly works along with another one of their products, the iPhone.

Calmly, Cook described that the Apple Watch led Apple to some extraordinary innovations. One of those innovations just so happened to be the user interface. Cook shared how through every product they created there was a needed change in the user interface. The dial that has been on the watch for decades is more profoundly known as a crown or digital crown on the Apple Watch. Cook untangled behind the digital crown are infrared LEDs and photodiodes that transfer rotary movement into digital data. Specifically, Cook shared the concept behind this digital crown, “ When you turn the digital crown it zooms in and out. When you have a list you can scroll through the list, and you can do all of this without blocking the screen. And if you’re in an app like the clock app for example, if you press the digital crown, it returns to the home screen just as you would expect it to.” With so many details behind the whole process of creating the Apple Watch, Cook further explained how they created a video for it, but switched it over to Johnny Ive, the senior VP of design, who narrates it.

Kevin Lynch Vince, Apple’s Vice President takes over the presentation from Cook and goes further into detail about the watch. Well wearing his very own Apple Watch he wants to give the audience a better understanding and view of it so he displays a bigger version of this product on the screen. Vince dives directly into the layout of the Apple Watch and shows that the first thing you see is the clock. The clock is your main watch face which is basically what you are going to see right when the device is turned on, the watch faces are customizable like everything else through this amazing device and you can easily pick and choose which watch face appearance you want. Going back to the digital crown Vince demonstrates that with a click on the digital crown, it takes you right to all the apps on your device, which are customizable and you can arrange the apps any way you desire. With a swipe of his finger, Lynch shows how easily accessible it is to tap and enter any app on this new product. Another unique feature of the watch that Lynch explained is something called Glances. You get glances by simply swiping up at the bottom of your watch face with the tip of your finger and it takes you to any upcoming events you may have, the weather, music that is currently playing, and the list goes on. Taking in all the notifications that these creators are sharing.

ng Lynch gives feedback to the audience about you getting information to you by saying, “When you’re notified of things on Apple Watch, we’re using the taptic engine to give you feedback on your wrist. It’s just like somebody tapping you on the wrist very gently.” Lynch even goes further into detail in showing how when you feel the notifications on your wrist someone near you won’t even tell since it is very subtle. Specifically when you get a notification from iMessage, when you click reply the system analyzes the text that was given and gives you options of how you may choose to respond.

The Apple Watch has so many more features that Lynch further talks about which just proves how great this product is. This customizable new product has convinced the audience to purchase one and it is greatly shown throughout these creators’ speech how impressed everyone is with it. The Apple Watch offers an immense amount of benefits to your daily life as it has become the most advanced product in tech.

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Tim Cook explains Apple’s plan for the Apple Watch. Cook elaborates on the idea that the watch will serve consumers in many ways.

The Apple Watch is Apple’s first SmartWatch. It offers features that fit intp all aspects of one’s daily life.