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Tim Cook new Apple Watch Tech Reveal

Media Contacts
Zach Willard
Grace Peltier
Mckenzie Vitale

CEO of Apple, Tim Cook, unveiled the new Apple Watch at their annual production launch this past Tuesday in Cupertino, California. The presentation included in-depth videos that highlighted the features of the newest smart watch, and they showed off those features in real time with a live demonstration. The Apple Watch is lightweight and wearable, and can be personalized with ease. From the changing of the wristband to the home screen display, it’s an easily customizable piece that can be worn no matter the occasion. “It’s as much about personal technology as it is about style and taste,” said Cook. 

The most notable feature of the new Apple Watch is the crown dial. A play off a classic wristwatch, the dial is the main control for the Apple Watch. It allows for easy navigation through apps and acts like the home button for the watch. Pressing down on the dial brings the user back to the “home screen” of the watch, which displays the apps in a customizable, bubble format. The apps can be arranged and reorganized to the Apple Watch user’s liking.

Another highlight of the new Apple Watch is its health and fitness features. The Fitness and Workout apps allow for the watch to function as a fitness tracker, while also having all the features of an iPhone in one convenient device. The Fitness app tracks all activity throughout the day and displays that data in “rings”. The Move ring tracks calories burned during the day, and closes once the user has reached their personal goal. The Exercise ring tracks any activity that is at or above the intensity of a brisk walk. The standard, globally recommended goal is 30 minutes per day, and it doesn’t need to be all at once for the user to close the ring. The third ring is the Stand ring. This tracks how often the user has stood throughout the day, and a complete ring means they’ve stood for at least one minute per hour. This is designed to help reduce sedentary time by reminding the user to stand up and move if they haven’t already. The goal of the app isn’t to just, “highlight the quantity of movement, but the quality and frequency, as well,” said Cook.

The Workout app can set and track specific goals for different activities. The user can set goals based on time, distance, and intensity, as well as create custom routines that save and can be selected with an easy tap. Running, biking, and other favorite activities are already preset in the app for easy access. During exercise, the watch displays the stats on the watch face that can be easily seen at a glance. Similar to a “raise-to-wake” feature, the Apple Watch turns on when it is turned toward the face of the user. Simply raising the wrist allows the user to see the duration of the workout, as well as the distance and intensity. All activity data is stored in the Fitness app and can also be shared with the Apple Health app on the iPhone. 

The Apple Watch works seamlessly with the iPhone for all features and apps, not just the Apple apps. All apps, including third-party apps, work and display similarly to how they would on the iPhone, and the notifications have action options that are specific to the app. For example, X (Twitter) notifications have the option to like, comment, and retweet right from the Watch. For text messages, users are able to respond with voice text or even drawing out the words on the screen. Phone calls can also be answered directly from the Watch and switched to iPhone with ease. 

The Apple Watch is compatible with not just the newest iPhone 6 models, but the iPhone 5 models, as well. It is offered in two different sizes, standard and a smaller model, so that it is accessible and comfortable for all users. To charge the watch, Apple has taken their MagSafe technology and created a simple and sleek charging design. A round, magnetic charger connects to the underside of the watch, where the sensors are, and it easily locks into place. 

The Apple Watch combines all the best features of a watch, a cell phone, and a fitness tracker into one innovative device. It starts at $349 and will be available early next year.

Kevin Lynch says this feature allows users to show voice feature for easy use. Allows users to use voice to easily maneuver through Apple Watch.

Tim Cook talks about valuing precision when it comes to the Apple Watch through the zoom feature. Cook says the zoom feature makes for easier use and precise location for maps.

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