Public Relations Story

Tim Cook announces new product, the Apple Watch

FOR IMMEDIATE RELEASE

‘ONE MORE THING’ – APPLE INTRODUCES THE BREAKTHROUGH APPLE WATCH

Media Company
Jack George
Cordelia Ellis
Ruby Nelson

CUPERTINO, California (Sept 9, 2014) – Tim Cook, CEO of Apple, unveiled the revolutionary Apple Watch at their annual conference as the future of communication and design that fits the everyday lifestyle of Apple users. 

The Apple Watch is the newest Apple Product that focuses on a high level of technical innovation mixed with a sleek, timeless design to connect to the wearer intimately. Apple aims to create a watch that continues the beauty of original watchmaking with the new technological world. The revolutionary ‘Digital Crown’ feature on the Apple Watch is one such combination. The crown is the perfect mix of a home button on an iPhone and the scroll feature on the iPod, allowing for easy movement on the watch screen. The watch allows users to interact with each other through answering texts and answering calls for your iPhone. Users can also be more intimate with one another using the Walkie Talkie feature that allows for direct conversation between watches and the Digital Touch feature that can share something as intimate as a person’s heartbeat. Apple Watch also introduces the fitness and health apps for people to track their activities and help improve lifestyles. Cook also revealed that the Apple Watch will come in three different editions: Apple Watch, Apple Watch Sport, and Apple Watch Edition. 

A pedestrian tracks workout using the apple watch.
A pedestrian uses the Apple Watch to help her stay motivated and focused during her workouts, and helps monitor her heart rate to stay healthy. The Apple Watch features the Health app, Fitness tracking app, and it excels in tracking heart rate, calories, and even sleep patterns.

“Apple Watch is the most personable device we’ve ever created.” said Cook. The focus of the Apple Watch is in more than the interface, but the wearability and seamless way it integrates into the users everyday life. The watch is as much of a technical marvel as it is a sleek and fashionable design made for all different wearers. The Apple watch is made to “Embrace individuality and inspire design” as said by Johny Ives, Senior Vice President of Design. The Apple watch is made to be worn. As such, the watch will come in different sizes, the larger and smaller sizes are made to fit the different wrist sizes for better wear. 

As the watch is specifically designed for everyday life, Apple created 6 different bands with distinct styles that are easily interchangeable. The bands are made to fit with every type of user. The sport band is sweat resistant and comes in a variety of bright, fun colors. The leather loop is a soft leather that mixes functionality and style seamlessly. Likewise, the leather modern buckle, simple leather classic buckle, stainless steel link bracelet and milanese loop are all references to the original watch band that highlights simple elegance.  

Apple has partnered with different apps to enhance the abilities of the watch. The location feature on the watch uses the Digital Crown for users to easily zoom in and out of their location and the surrounding areas. Also when following directions the watch will vibrate and indicate when the next action is required. The applications on the Apple watch are suited to allow users easier interactions in their everyday life – apple pay is available on the watch to quicken payments, your boarding passes can be saved with partnered airlines and if you need to talk with close friends and family the long button below the Digital Crown shows a list of friends and family to make quick conversation. 

Student checking homework using the Apple Watch.
Student Katy Moore shows off her new way of solving math problems, effortlessly. The calculator feature on the Apple Watch is not only great for basic calculations, but can also help in times of quick calculations when figuring out the bill for dinner, and just by the touch of a button.

And there is one more thing. The Apple Watch will be able to connect with the iPhone 5, 5s, 5c and the new iPhone 6 and 6plus. The watch will be available in the three different styles and 2 different sizes plus all 6 band options. The Apple watch will enter the markets in early 2015  with a starting price of $349 (USD). The Apple watch is part of the new generation of apple products that promote and work to integrate into the user’s life seamlessly. 

The all new activity app features the “stand ring, move ring, and exercise ring”.  Each ring filled is an activity goal completed.

Kevin Lynch introduces the customization capabilities that the Apple Watch has to offer.  These capabilities include, home screen layout changes.

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