FOR IMMEDIATE RELEASE

Tim Cook Introduces the New Personalized Apple Device

Media Contacts
Georgia White
Gracie Paul
Addie Parker

CUPERTINO, California – Today, CEO of Apple, Tim Cook, announced the release of the very first Apple watch. Cook showed a captivating video of the new watch and its close up features which immediately got the audience engaged with the product. 

Cook was dressed in business casual attire, and had a very poised ambience. He showed noticeable passion about the launching, and explained this new product in immense detail. He began by speaking specifically about the dial on the watch, the crown, and how it is the feature that is able to transfer movement into data. As he explained this feature, it was being illustrated for the audience on the screen.

Cook highlighted the fact that the watch is not solely for technology but also is about style and taste. He explained that it can be worn everyday and for all occasions. “We thought not only of the function, but of the way it looked,” Cook said. 

 

 After emphasizing the design of the watch, Cook played a video for the audience that explained how the product is essentially simplifying an entire computer system to a single chip. The clip also went into detail about the watch’s four lenses, and emphasized the accuracy of the watch’s constant calculations. This informative video also indicated the ability for the watch to provide an explicit picture of one’s daily activity, as well as a variety of faces for the watch to choose from.

After the video, Cook introduced a special member of the team, Kevin Lynch, who led their software effort. Lynch provided the very first demo of the watch for the audience, by using a custom watch as it was being displayed on the screen. Lynch efficiently demonstrated how to use the watch by going through many of its different functions. Lynch was extremely knowledgable on each feature, presenting smoothly and with excitement about the new product. 

One of the features Lynch brought attention to was the ability to change specific aspects of the watch face, and he showed some different examples of faces to choose from. Lynch specifically talked about the “astronomy face” which was a cover with a picture of the earth. “It shows you where you are in the Earth,” Lynch said. He then demonstrated that by moving the face, the screen can also fly over to a view of the moon, which excited the audience. 

Lynch also went into depth regarding the convenience of viewing notifications on the watch. He explained how the notifications pop up when lifting up the watch, and it even offers prompt responses by  analyzing the text. 

The audience was then shown about how the watch has its own emoji options that are fully animated. This allows the user to fully express an emotion along with their reply. It also has quick functionality of Siri so that any question can efficiently be answered when needed. 

Lynch also demonstrated how the watch holds all of your photos, and displayed how easily you can view them by panning around the entire camera roll. He also showed the straightforward ability to move around the map screen when needing to obtain directions. There is also the option to search for directions to any location. Instead of needing to look down at the maps, the watch has a specific feeling for each different turn, so one can travel with no difficulty.

One of the last features Lynch talked about, is the digital touch feature. He showed how by simply clicking on someone in your friends list, they can be communicated with through call or text, or even directly notified by a tap from the watch.

Cook wrapped up his presentation by explaining how many different benefits the watch can be used for. He states how whether it’s for fitness, communication, health etc, the watch can be of assistance. He explained how there are an immense amount of features the new product has that he could continue to go in depth about. 

 “Apple watch is the most personal device Apple has ever created,” Cook said.

The brand new Apple device being shown through a promotional video at the launch of their new product

Kevin Lynch showcasing the features of the brand new Apple Watch such as changing the display screen

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