Tim Cook unveils Apple Watch

FOR IMMEDIATE RELEASE

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Skylar Sutton, Editor
Sterling Thomas, Photographer
Charlie Smith, Writer

The Apple Watch was Announced at the Latest Apple Release Event.

CUPERTINO, CALIFORNIA (September 9th, 2024) – The CEO of Apple, Tim Cook, announced that Apple would be releasing a new product called the Apple Watch to the public.

The CEO of Apple, Tim Cook, announced the Apple watch on Monday, at the Flint Center at De Anza College located  in Cupertino, California. Apple held its Apple Computer, Inc., special release event this past Monday, at this event Apple announced the iPhone 6, iPhone 6 plus, Apple Pay, IOS 8, and the Apple Watch. “…But we aren’t quite finished yet, we have one more thing…” Tim Cook said just before announcing the Apple Watch, and the crowd went wild.

Tim Cook shared all of the features that the Apple watch had to offer. A few of these features included, being a precise and customizable timepiece, a new more intimate way to communicate, a comprehensive health and fitness device, an interactive watch face and digital crown, and made for everyday wear. “…but the heart of the watch is a custom design chip that integrates many subsystems into one remarkably compact module which is then completely encapsulated to protect the electronics, it’s essentially miniaturizing an entire computer system onto a single chip…” Jony Ive, Senior VP of design, said as he was describing the complexity of the design to the crowd.

Ramzi Smith, an Indiana University student, uses his Apple Watch while on a run. He is tracking his steps, heart rate, and calories burned.

As Kevin Lynch, The VP of Apple, did a live demo people were able to see some of the promised features first hand. Lynch explained that people can pick different watch faces, control music and volume, reply to text, look and reply to emails, use Siri, look at photos close up, zoom into maps, and get notifications from all the apps that the consumer may want notifications from. Apple Inc. incorporated a new feature that had never been utilized in a device before and that is communicative touch vibrations between Apple watches. “… and I can communicate with someone just by tapping… if I tap right in the center I can create this new form of digital touch communication with Jeff… That’s not an emoji, that is actually reading the heart rate off of Jeff’s wrist with Apple watch…” Kevin said as he demonstrated the digital touch feature with his friend Jeff on the Apple Watch.

James Rubey, a manager at Kilroys on Kirkwood, using his Apple Watch while working. He tracks venue events via group chats without needing his phone.

A more detailed description of the Apple watch was also released after the press event.  The 38mm Apple watch had a height of 38.6 mm and a width of 33.3 mm, while the larger version of the Apple watch (42 mm) was 42.0 mm in height and 35.9 mm in width. When the consumer purchases an Apple Watch the box will contain The Apple Watch, a magnetic charging cable, a USB power adapter, a watch band, and a quick start guide. The Apple watch is only compatible with the iPhone 5 or higher models of the iPhone.

The Apple watch was also announced to be compatible with  English (Australia, UK, U.S.), Chinese (Simplified, Traditional, Traditional Hong Kong), French (Canada, France), German, Italian, Japanese, Korean, Spanish (Latin America, Mexico, Spain), Arabic, Catalan, Croatian, Czech, Danish, Dutch, Finnish, Greek, Hebrew, Hungarian, Indonesian, Malay, Norwegian, Polish, Portuguese (Brazil, Portugal), Romanian, Russian, Slovak, Swedish, Thai, Turkish, Ukrainian, and Vietnamese speakers.  The Apple watch also has some features that weren’t specifically mentioned at the release event, but later released after the event. The Apple watch has speakers as well as a microphone, Wi-Fi, Bluetooth 4.0, up to 18 hours of battery life, water resistant (NOT Waterproof), and watchOS 2.

Apple would like for future consumers to understand and appreciate all of the features and benefits that the Apple watch was promised to have. As of September 9th the Apple Watch information has been added to the internet. Apple Inc. had the intention of providing the public with a smart and more personalized watch that also has the ability to monitor health problems as well.