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Tim Cooke reveals the new Apple Watch

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Aaris Moore

Dylan Rome

Marcella Losso

CUPERTINO, California (Sept. 9, 2014) Apple’s CEO, Tim Cook, released Apple’s newest product, the Apple Watch. The release of the Apple Watch will include features for all users such as designable interfaces, intimate ways to connect and communicate, and a health and fitness companion to wear on your wrist.

Apple will release three different models of the watch including the Apple Watch, Apple Watch Sport, and Apple Watch Edition. The three designs include features for all users. The Apple Watch is the most simplistic of all models, made for people who want to use the watch for everyday activities. The Apple Watch Sport targets customers who use their watches for athletic and fitness purposes. The Apple Watch Edition is for customers who want a watch case that is crafted from 18-karat gold, developed to be twice as hard as standard gold.

“It’s as much about personal technology as it is style and taste,” Cook said.

The Apple Watch development team wanted to design an interface never seen before. In order to create the best user experience they played around with different sizes and models that customers would benefit most from. Certain features on the iPhone would never work on a smaller interface such as a feature like inch to zoom.

“The Apple Watch required the same kind of careful, deliberate consideration. What we didn’t do, was take the iPhone and shrink the user interface, and strap it on your wrist. The display is too small and it would be a terrible customer experience.” Cook said.

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The Apple Watch team put a great amount of effort into personalizing their watches. Apple Watch is as much about personal style as it is about functionality and Apple knows that. Apple thought of more than just function, but the way that the watch looked on its customers and how it would be worn. Apple has thought of challenges that will arise due to a smaller interface. However, with challenges that occur, they have thought of all solutions to make their product as easy to use as possible.

“We’ve designed a range of products so personal, you don’t put them on your desk or in your pocket. You wear them on your wrist.” Jony Ive, Senior Vice President of Design said. “We have developed a whole new interface, specific to the challenges associated with a product this small.”

Digital Touch is a feature that Apple has included in their Apple Watches. The feature allows for two people in different places to send pulses to each other whether that be shapes and words or their heartbeat in real time.

“With digital touch, we’ve developed an entire new way to connect intimately with others.You can get someone’s attention, with a gentle tap. You can send a quick sketch. Or you can even share something as personal as your own heartbeat.” Cook said.

The Apple Watch uses magsafe technology and infrared technology to charge. Unlike the iPhone, the Apple Watch charger is magnetic and will automatically attach to the watch when in proximity. The Apple Watch uses magsafe technology in order to prevent misalignment making it the most effective way to charge the watch.

“The back crystal also houses a unique charging solution, that combines our magsafe technology with inductive charging, completely sealed, it requires no alignment or exposed contact.”

Apple spent a great amount of time creating watch faces that all customers could enjoy. After wearing something all day everyday, Apple knew that users would want something they liked all aspects of, especially design wise. Users are able to customize both appearance and capabilities. They are able to decide which features they want on their watch face such as time of day, weather, activities, or notifications. Apple Watch with six different straps, has a mechanism that makes the straps easily removable and replaceable. Apple has made multiple bands in order to appeal to all customers’ wants and needs based on their daily activity.

“The sport band, in a range of bold colors, is made from a tough, durable, sweat and chemical resistant high performance elastomer. The leather loop comes in a soft quilted leather that conceals magnets for fastening and adjustment.” Cook said.

Apple has always been a company that has appealed to its customers exact wants and needs in the technological world. Apple is a company that allows users to customize their products down to their uses and intentions for the product.

“Creating beautiful objects that are as simple and pure as they are functional, well that’s always been our goal at Apple.” Cook said.

Apple’s new seamless Apple Watch device and display features.

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