Media Contacts

Keane Blackbourne 

Brianna Rudnet

Cooper Inskeep

For Immediate Release

Tim Cook introduces the next cutting edge technology with the features of a smartphone all combined into a watch with this revolutionary innovation was released in Cupertino California on Tuesday September 9th 2014.

Tim Cook talks in a calm demeanor, knowing that the work that was put into the apple watch was something that he was able to be proud about. After the Apple Watch was introduced the standing ovations started to pour in, and in that moment Tim Cook’s attitude changed from a serious to fun look. Cook’s main talking points about the watch come in the form of precision and intimacy. Two ideals that reign more important over most people. Cook isn’t dressed like a CEO, he is dressed like most of the people at the Apple Watch premiere, symbolizing that this Apple product can be for everyone, and not just limited to a certain group of people. Providing more of a realistic approach to the start of the next big device in the technological world.

“You know it’s driven by Apple from the beginning,” Says Senior VP Jony Ive,”this compulsion to take incredibly powerful technology, and make it accessible, relevant and ultimately personal.” The personalization features on the Apple Watch have allowed for new accessibility never before seen on other devices. The digital crown is first of its kind, to allow zoom and be used at home button without disrupting display. With the first of its kind in the realm of  technology the Apple developers wanted users to feel a creative sense of their own. With the digital crown feature the possibilities are endless for what users are able to achieve just off the wrist of their body. 

The dimensions to the watch is what allows for such a dynamic fold with so much technology just being worn on the wrist of oneself. With a 38.6 mm in height, 33.3 mm in width, 10.5 mm in depth, and 40 g in case weight. The apple watch is dynamic in many different ways, with the taptic engine which allows for the slightest twitch to reach the attention of the interface user. The dimensions of the watch provide many different possibilities for personalized communication patterns. 

The personalized communication introduces digital touch right below the crown. The quick and easy communication features on the Apple Watch create more memorable experiences to be created by one another. The quick communication adds different expressions allowed to be made by the user. A new notification feature is being created on the watch as well, different ways to receive notifications and new icons and pop ups allowed. With a new custom notification setting, quick and easy responses allow for an easier interface to be used by users. Including downloading apps to the watch which allow travel

The health and fitness within the Apple watch is set to improve and motivate people to become more active and healthy. The exercise features allow for individuals to track all activity done throughout the day. The workout app allows for users to challenge themselves and one another in competition based weekly workouts. While additionally having crucial vitals measured during the workout, including heart rate, movement and time of the workout. The exercise ring captures all activity done, in which the users can personalize how long they want their activity rates to be at.

“Now while you’re walking, the apple watch will give you taptic feedback on each turn, so you will know whether it’s time to turn left or to turn right. And those feelings are different for each direction, so you can know without even looking at your watch. It’s like having this invisible guide with you.” 

Tim Cook  describes the overall idea of the Apple Watch. It combines both a iPhone and a watch.

Tim Cook describes how the ideas of how the software and technology work in creating the Apple Watch. Also giving details to how Apple make their products life changing for technology.

###