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Lily Hagedorn
Mason Jones
Ronae Lyons

CUPERTINO, California (Sept. 9, 2014) – Apple today unveiled the newest product for the company. A watch that keeps it convenient and has advanced technology.   

Apple CEO Tim Took unveiled the Apple Watch this Tuesday afternoon. The product was presented in Cupertino, California. 

Cook confidently demonstrated the item, knowing that it would be special. This was followed by a standing ovation from the whole conference.

Leading up to the unveiling of the Apple Watch, Cook, dressed in a purple, long-sleeve, button-up shirt and jeans, addressed the love that he and the company have in creating meaningful products. “We love to make great products that really enrich people’s lives,” he said. “We love to integrate hardware, software, and services seamlessly. We love to make technology more personal and allow our users to do things that they could never have imagined.”

Cook continues his speech by talking about the process of creating the product. “We’ve been working incredibly hard for a long time on an entirely new product, and we believe this product will redefine what people expect from its category,” he continued. “I am so excited, and I am so proud to share it with you this morning. It is the next chapter in Apple’s story. And here it is.” Cook then led everyone’s attention to the screen, and it was at that moment that the Apple Watch was unveiled to the world for the first time. Moments later, Cook returned to the stage, wearing the first ever Apple Watch that everyone has seen. 

What makes this first generation of the Apple Watch so remarkable is all of the technical features that it obtains. It comes with either a stainless steel or space black stainless-steel case. It is featured with sapphire crystal, retina display with force touch, a digital crown, a ceramic back, a speaker and microphone, an ambient light sensor, a heart rate sensor, accelerometer, and gyroscope. The Apple Watch is also included with Wi-Fi, Bluetooth 4.0, a battery life of up to 18 hours, water resistance, and watchOS 2. All of these are the accessible features of the product. What is in the box of the Apple Watch includes the product itself, a magnetic charging cable (with a length of 2 m), a USB power adapter (5W), a band (Sport Band includes band that can be configured for either S/M or M/L length), and lastly a quick start guide for additional information on how to operate the product.  

The goal of the Apple Watch is to not only satisfy the user, but to also connect with them. After unveiling the product, Cook talks more about it. He then shows the conference video of Jony Ive, Senior VP of Apple, explaining the connection that the product makes with the user. “We’re introducing an unparalleled level of technician innovation combined with a design that connects with the wearer at an intimate level to both embrace individuality and inspire desire,” Ive says. He also goes on to explain the technicalities of the Apple Watch and how to operate them. “The watch senses that you’re raising your wrist and then activates the display,” he continues. “The digital crown is a remarkable input device. It fluidly zooms into apps. It enables nimble precise adjustment and critically, you can use it without obstructing the display… And with digital touch, we’ve developed an entirely new way for you to connect intimately with others. You can get someone’s attention with a gentle tap. You can send a quick sketch, or you can even share something as personal as your heartbeat. These are subtle ways to communicate that technology often inhibits rather than enables.” 

Cook later invites Vice President of Apple Kevin Lynch to the stage to give the first demo of the Apple Watch. Lynch, dressed in a lavender button-up and jeans, presents to the conference how to work the product by touching the screen and accessing the apps. He also shows how to customize certain displays and information on the screen.

Overall, it was a big day for Apple. The unveiling of the Apple Watch was widely praised by the audience, as well as Cook and Lynch for their charisma and showmanship. This was a huge success for the company, which is only the beginning of this marvelous triumph of a product.

The Apple Watch makes control easier. Your watch can tell the difference between a tap and a press. 

The Apple Watch will make your life better. CEO Tim Cook begins to tell how the Apple Watch will work for you.  

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