Alexandra Cutka

I am a student here at IU, considering studying media advertising.



Projects by Alexandra Cutka

NIL Deals Skew Competition Between Larger and Smaller Universities

By Alexandra Cutka, Jack Tofanelli, Quentin Gilbert and Ruby Nelson

BLOOMINGTON, Ind. (Nov. 5, 2024) –  At just eight years old, Lucca Okeley was already dreaming about her future. She aspired to make her parents proud and transform her hard work into something valuable. After years of dedication, all of her time and commitment playing in local clubs and high school sports paid off when she received an athletic scholarship from Texas A&M Corpus-Christi. Now at eighteen years old and a starting freshman, she questions the future of her upcoming years.

On Oct. 20, 2024, the song Solo by Future blasts in Okeley’s ears to help her focus on the game ahead. Stress and excitement amplify in her body, but she remembers how thankful she is to have the opportunity to play Division I college soccer. With a brand new coach on the team, the girls have already made history in the 2024 season. Since changes were implemented by Coach Daniel Clitnovici, the Islanders remain undefeated in their conference, something that hasn’t been done before.

Located on an island, Texas A&M Corpus-Christi rests along the Gulf of Mexico surrounded by sprawling beaches and swaying palm trees, but it is only home to a student population around 7,000. “It’s so beautiful, but it’s really small. It feels like high school all over again. You see people you know everywhere,” said Okeley.

Lucca Okeley dribbles soccer ball against defenders.
Lucca Okeley, freshman forward at Texas A&M Corpus-Christi, attacks her defenders on the opposing team of University of Incarnate Word. Okeley strives for success despite challenges faced by NIL deals. Photo taken by Renato Cantu

As a small university and Division I program, NIL (name, image, and likeness) deals create a struggle to compete with larger universities due to resource limitations. The 2021 Supreme Court ruling made athletes eligible for compensation to profit based on NIL, but it was not intended that they could earn money from simply being an athlete. Large programs with collectives and other monetary resources have been established as more appealing to athletes since they can get paid beyond their scholarships. Galen Clavio, who is an associate professor in the Media School at Indiana University and runs the Sports Media program, labels these actions as “pay-for-play.” 

Every major athletic department has an NIL collective that’s doing a lot of heavy lifting in terms of going out and getting donations, and then working unofficially with athletic departments to make sure money goes where it’s supposed to go,” said Clavio.

Galen Clavio points at student
Galen Clavio, associate professor in the Media School at Indiana University, answers questions on NIL through a press conference. “One of the problems with the NCAA circumstance that we have right now is that there are too many teams in the mix who don’t have the financial resources to compete,” Clavio said when responding to a student. Photo taken by Emma Pearce

 Okeley applauds athletes that attend larger programs but is concerned with the effects ahead. “Those people still worked hard for what they got, so it’s not a huge deal,” said Okeley. “But it definitely does make it harder for smaller schools. It’s definitely different and not equal.” Although the Islanders have prevailed success thus far, Okeley doesn’t quite know what the future holds for the competition and upcoming recruits.

Division I track and field athlete, Tyler Verschure, who is committed to run for Lehigh University has similar thoughts on the matter. Verschure is partnered with Honey Stinger, a brand who focuses on gluten free and organic nutrition, but he understands that these NIL opportunities do not affect the team directly. Verschure and his teammates do not receive any additional monetary incentives coming from another small university with a student population of just over 7,000.

Verschure sprints on a track
Tyler Verschure sprints towards the finish line in the 100 meter dash. Verschure proposed that smaller programs need to fight the competition imbalance through different advantages. Photo taken by John Palmer

“I played football with a guy in high school. He committed to Missouri knowing that he would never actually play there, but they would essentially pay him yearly to go there, instead of some of the other offers he had. Let’s say he went to Lehigh, he would probably be an all conference player here versus going to Missouri,” said Verschure. “It definitely hurts smaller schools that don’t have as much money because they are not able to acquire the talent that they would’ve before NIL.”

Looking on opposite sides of the competition, Donovan Hamilton, one of Purdue University’s wide receivers expresses the need for NCAA regulation to make competition reasonable and balanced. “I think in the future, college football shouldn’t stop NIL because people need to be paid, but maybe put a cap on how much they can pay players depending on the school,” said Hamilton. 

Football player holds hammer
Freshman football player, Donovan Hamilton, grips Purdue University’s “Golden Hammer.” Hamilton suggests capping the amount a player can earn through NIL to create a more equal balance in competition. Photo courtesy of Donovan Hamilton

The NCAA attempts to place legal protections, but Clavio insists that this action would not survive the court. This leaves athletes wondering what will happen to them and their teams. In order to fight back, these athletes believe their programs should approach this battle in an alternative manner. Okeley considers that smaller universities would seem more appealing to incoming athletes if current players and coaches actively reached out to their prospects. In addition, Verschure shares that even though small programs cannot provide the same amount of money, they can still provide unique incentives that attract athletes.

“Here we have an athlete dining hall, and my friend who plays football at Toledo doesn’t have that, even though they have larger NIL opportunities. Things like that differ between the schools that might not be straight up cash from NIL. This gives them more perks of being an athlete, which is how some of these smaller schools may be able to compete. Also, a lot of these schools like Lehigh don’t have booster programs so starting those would also be helpful,” said Verschure.

Implementing some changes may result in a stronger future for the universities that have been affected by NIL deals. Okeley is not intimidated or discouraged, but driven to work even harder. The little girl deep down would want her to persevere. “Yeah I can see a divide happening, but it’s motivation for us smaller schools to become more successful,” said Okeley.

Bloomington residents answer questions regarding the competition between universities of different sizes. They provided significant insight on how they view the current situation.

Apple Unveils their Newest Revolutionary Device–The Apple Watch

FOR IMMEDIATE RELEASE

Apple Unveils their Newest Revolutionary Device–The Apple Watch

Media Contacts 
Caroline Brackett
Alexandra Cutka
Amelia Craig

CUPERTINO, California (September 9, 2014) – Tim Cook, Apple CEO, unveiled the Apple Watch on Tuesday, introducing a newly developed way to communicate and track productivity, while also providing customizable features for its users. Dressed in a navy blue collared shirt, Cook rolled up his sleeve to flash the extraordinary device on his wrist. The crowd erupted into applause, followed by a standing ovation. 

Apple Watch offers a cutting-edge user interface, the Digital Crown, which allows for enhanced efficiency in controls. The Apple Watch operates jointly with the iPhone, enabling effortless communication located right on your wrist. Apple Watch allows users to receive calls, texts, and provides advanced health tracking. Additionally, the powerful new feature, Digital Touch, enables the ability for users to interact on a more personal and intimate level. With various watch styles available, Apple Watch empowers individuals to express themselves through unique personalization.

Woman trims plant
Kristin Craig trims green foxtail while wearing her Apple Watch on Sunday evening. Even when the watch face is off, it still tracks her movements.

“This product will redefine what people expect from its category,” said Cook. “Apple Watch is the most personal device we’ve ever created.”

Apple Watch’s innovation and design of the Digital Crown grants enhanced scrolling and navigation on the watchface. Spinning the dial up and down adjusts the screen to the desired position without interfering with the view. The high-tech user interface also allows its users the ability to return to the home screen by simply pressing the Digital Crown. Likewise, holding it down activates the use of Siri.

The impressive software of the Apple Watch senses the movement in your wrist, displaying the screen when you raise your arm. A sophisticated, organized home screen portrays apps easily accessible by the Digital Crown, and pressing the button just below this activates your contact list for efficient communication. The groundbreaking new feature, Digital Touch, enforces a much deeper connection within messaging. With taps, sketches, and even your heartbeat, communication reaches a new level.

A woman with an Apple Watch works on a puzzle.
Cheri Jostes monitors her heart rate while working on a puzzle Friday evening. This is one of the many healthcare innovations the Apple Watch provides.

Due to the importance of practicality and efficiency, Apple Watch implemented Glances for users to tailor significant reminders and specific information on the watchface. For example, work meetings, major dates, music, and stocks can be accessed by swiping up on the screen. 

 The display, constructed of sapphire crystal, implements advanced technology which recognizes not only touch, but the dimension of force as well, differentiating between a tap and a press from your finger. Additionally, Apple Watch’s crystal back operates with a transformative charging system, utilizing magsafe technology. 

Another highly innovative feature, the linear actuator, referred to as the Taptic Engine, positions itself with haptic feedback during daily interactions and movement. The Taptic Engine notifies users of information, such as text messages, through a discreet tap on your wrist. The Maps Application combines many features of the watch to produce optimal resourcefulness, but it also operates with haptic feedback to guide the users when following directions.

The workout app and fitness app integrate to create a transformative way to track activity and set goals to stay fit. The accelerometer uses highly advanced technology to record specific movements, sensors to track heart rate, and employs the iPhone’s GPS and Wi-Fi to log distances traveled. Specifically, the fitness app concentrates on setting goals for stand hours, calories burned, and exercise minutes completed throughout the day. As a result, motivation is increased and users maintain their health.

Apple Watch’s notable performance pairs with its exceptional opportunity for personalized taste. A wide range of watch faces supplies a multitude of selections including a classic analog timepiece and a model of planets within the solar system. Other functionality resources can be implemented on the watchface such as weather, workout rings, and calendar events.

“It’s driven Apple from the beginning–this compulsion to take incredibly powerful technology and make it accessible, relevant, and ultimately personal,” said Jony Ive, Apple’s senior vice president of Design. “We’re introducing an unparalleled level of technical innovation, combined with a design that connects with the wearer at an intimate level to both embrace individuality and inspire design.”

Apple Watch presents three selections–Apple Watch, crafted of stainless steel; Apple Watch Sport, utilizing an aluminum case; and Apple Watch Edition, constructed of 18-karat gold. For even more customization, six alternative straps can be interchanged, consisting of the Sport Band for durability, Leather Loop for easy adjustment, Modern Buckle for a sophisticated look, Milanese Loop for flexibility, Classic Buckle for traditional taste, and the Link Bracelet for a stainless steel appearance.

The iPhone 6, 6 plus, 5s, 5c, and 5 are required for compatibility with the Apple Watch. Pricing starts at $349.00, and this product will be available for purchase early 2015.

“It’s so simple and elegant–something only Apple could do,” said Cook

Ive explains how the Apple Watch makes traveling more efficient. The application includes destination contact information and hours of operation, in addition to the directions. 

The Apple Watch changes the way users track workouts and personal progress. The technology records heart rate, distances traveled, and much more. 

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