Annabelle Purkey



Projects by ajpurkey

News Story

NIL Ruling Brings Contrasting Effects on College Athletes


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By: Annabelle Purkey, Grace Hunteman, Aaris Moore, and Macy Bair

BLOOMINGTON, Ind. (Nov 5, 2024)

A few months ago, Purdue University swimmers Brody Friend and Sam White were finishing up practice when their coach called the team to the side. Their eyes panned back and forth around the room, looks of confusion on everyone’s faces. Although they were unsure of what would be said, they didn’t have any reason to be alarmed. This soon changed. The swimmers were told that because of newly instated laws regarding NIL, the team could only suffice for a roster of thirty next season. Friend and White knew their college athletic career was on the line. 

Indiana University Red Steppers performing at football game.
Indiana University Red Steppers performing on the field at a football game. They are a crucial part of the IU Football experience. (Photo courtesy of @iuredsteppers on X).

On the contrary, Indiana University Red Stepper Jaylyn Hogan has seen many positives of the NIL ruling. Although she herself cannot acquire NIL deals because of university rules, many of her peers have done so and found it to be valuable to their athletic career. 

College athletes across the nation are experiencing the game-changing impacts of Name, Image, and Likeness (NIL) deals in starkly different ways. While some star players rake in lucrative endorsements and expand their personal brands, others struggle to find similar opportunities, widening the financial gap and creating new pressures. This shift is transforming college sports, raising questions about fairness, financial management, and the potential for NIL to either empower athletes or deepen divides among teammates and programs.

NIL stands for Name, Image, and Likeness and refers to the rights college athletes now have to profit from their personal brand. In a landmark 2021 decision, the NCAA suspended previous restrictions on athletes earning money from their NIL. This ruling allowed college athletes to accept endorsement deals, sponsorships, and other revenue opportunities, such as social media partnerships, merchandise sales, and personal appearances. The decision marked a major shift in college athletics, granting athletes like Friend and White new financial freedoms while also introducing new complexities within the teams. 

For college athletes like friends of Red Stepper Jaylyn Hogan, NIL has been transformative, opening doors to revenue and opportunities that wouldn’t have been possible before. When interviewed about her opinions on NIL and its effect on college athletics, Hogan replied with nothing but positivity. NIL has created a sort of pressure around sports, but nonetheless it is a way for student athletes to gain recognition and compensation for their hard work. 

“I don’t believe there are any negatives to this ruling,” said Hogan. “It highlights their efforts and how much work they put in, in and out of the sport.”

Interviews on the street, asking strangers and students their opinion on the Name Image and Likeness ruling.

 

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Public Relations Story

How the Apple Watch Altered the Tech Market Following it’s Release

FOR IMMEDIATE RELEASE

How the Apple Watch Altered the Tech Market Following it’s Release

Media Contacts
Annabelle Purkey
Maiza Munn
Olivia Zwack

On Tuesday, September 14, Apple CEO Tim Cook unveiled the newest product at the annual Apple Event in Cupertino, California. 

Apple CEO Tim Cook takes the stage to introduce the Apple Watch. Cook describes the personalization for this product. 

Following the anticipated annual Apple event, CEO Tim Cook is seen taking the stage in casual dress and surprises the audience with the announcement of the Apple Watch. With Apple’s newest product, Cook said this was “the most personal device we’ve (Apple) ever created.” The Apple Watch allows consumers to experience a more personal technological experience by creating a fully customizable product. As a smartwatch, the watch will support the consumer as a health and fitness device that can track your steps, workouts, and heartbeats with the device containing a heart rate sensor, accelerometer, and gyroscope.

University student using Apple watch while studying

Unlike other smartwatches, the Apple Watch harmoniously syncs with the iPhone to store the same data on the consumer’s wrist, Cook said “Seamlessly combines materials of software and technology” when speaking about the compatibility of both devices. Running on GPS and Wi-Fi from your iPhone, the consumer can answer calls and respond to text messages with a spin of the digital crown on the side of the smartwatch. The retina display includes force touch; a feature that allows the software to differentiate between a tap and a press. Cook said, “This seamlessly combines materials of software and technology,” as a product to have these kinds of advancements for its size. When considering size, the watch will be available in two varying sizes: 38mm and 42 mm, both available in stainless steel, as well as space black stainless steel. Made of sapphire crystal, stainless steel casing, and a ceramic back, the watch is designed to be a durable addition to everyday wear and activities by having a water-resistant design, but not waterproof. With this, the watch will be able to hold up to 18 hours of battery life, to last all day as a functional device and watch.

Additionally, Tim Cook alludes to timekeeping, Cook said “We respected the custom of timekeeping” about the cultural significance and accuracy of the clock on the watch, with the accuracy of the clock being +- 50 milliseconds in timekeeping. A consumer who likes a more traditional watch design can fully customize watch faces based on preference. Including the watch face, 6 different watch bands are available per purchase separately following the release of the Apple Watch Series 1. Bands available cover a wide variety of styles and desires, some providing a more casual appearance such as a sports band (available in multiple colors) for a sweat-resistant option, while other designs, such as the leather loop, follow a more traditional watch band appearance.

Cook has apple watch on at all times in the kitchen, using it to set timers, check the clock, and more.

Mid-way through the Apple Watch announcement, Cook turns the stage over to Apple designer, Kevin Lynch, who displays the Apple Watch to the audience for a live demonstration. Lynch appears in business casual on stage with the Apple watch in hand. He then shows the audience the accessibility of accessing apps, just like an iPhone, but smaller and easily managed by the digital crown on the side of the watch. The demonstration shows the functionality a consumer could find themselves benefiting from in a watch and also highlights the simplistic and human design. For consumers interested in purchasing an Apple watch, the product will standardly come with the Apple watch, magnetic charging cable (2m), USB power adapter (5W), Sport band- configured to small/medium or medium/large, and the quick start guide. The product, like all other Apple products, will also have a wide variety of language, dictation, and Siri languages available for user settings on the watch. Although not yet available, the watch will be able to be purchased on April 24, 2015, for $349 for the 38mm edition, and $399 for the 42mm edition. For more information on the Apple Watch or any additional inquiries, visit Apple.com.

Description of the innovation the Apple Watch acheives. Explaining that this is new, and unlike all other Apple technology released prior.

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