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My name is Amy Hansen and im a freshman.



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News Story

NIL helps create more opportunities for college athletes

NIL helps create more opportunities for college athletes

By William Reeves, Victoria DiRocco, and Amy Hansen

BLOOMINGTON, IN (Nov. 5, 2024) – If you were to tell college athletes 10 years ago that they could make money while still enrolled in college, people would call you crazy.

Today, it has become a reality for these athletes because now they are able to gain profit by promoting a product through social media and commercials. In 2021, the NCAA ruled that college athletes would now be able to make money using their name, image, and likeness (NIL) for commercial purposes. This allows the athletes to have merchandise with their credentials on it, appear in advertisements, and other various opportunities to promote their fame. Before 2021, college athletes weren’t able to make money off their NIL, which made them have to rely on the scholarship money they were given by the university. Now, athletes, like Shawn Asbury II, can make money by not only playing their sport but by promoting their NIL through various forms of advertisement.

Our angle for this story was to navigate through college athletes who benefit from NIL deals, and how and if they are beneficial. To give more insight into this news story, we asked three different people what they thought about this rising trend in sports; Shawn Asbury II,  Luke Maslin, and Galen Clavio. Asbury is a Defensive Back for the rising Indiana Hoosiers and is currently a Senior, who had recently transferred from Old Dominion University. Maslin is a senior at IU and is studying Sports Management and Marketing. Clavio is the Associate Dean for Undergraduate Education for the Media School and is a Professor of Sports Media.

Asbury has two NIL deals, so we asked him about his experience securing those opportunities. “It was pretty easy,” Asbury said, “a lot of them reach out to you especially because I transferred in, so a lot of them want to get onto the new players early. ” Next, he discussed with us how being able to profit from his NIL changed his approach to college athletics and academics. “It definitely changed that perspective because I’ve never been part of that,” Asbury said.

“Coming from a smaller school, it was definitely cool to see a school that has more money because they’re able to do a lot more things so you’re able to create a lot more different designs that you might not be able to create at other schools and you’re able to have different opportunities you might not have somewhere else.” Asbury has become a fan favorite to the IU fanbase, so why not hear from an IU fan what they think about NIL deals?

Shawn Asbury II makes an interception in a crucial game against Nebraska.
Shawn Asbury II runs with the ball in his right hand while blocking a defender after making an interception. Athletes who have NIL deals love to show support for their community and Asbury shows that he cares for his both on and off the field.

Maslin is a proud IU fan, we asked him how the introduction of NIL deals has changed his views on college sports. “I feel like there’s a difference where some athletes are specifically going to schools just for the money,” Maslin said. “And specifically the last few years of basketball and football, I would say, are the two biggest examples of this.” We then asked him if NIL deals help create a connection with local businesses and the community. “Definitely creates more focus on local businesses,” Maslin said. “If you look at IU, definitely some of the bigger names will be attracted by the bigger brands, but you have places like BuffaLouie’s and Eric Gordon’s Greek’s Pizzeria. All these local shops where they’re sponsoring local athletes in order to get them some money and also to help promote them. It allows for the local businesses to grow a partnership with these athletes, teams, and the school themselves because at the end of the day, they’re all local so they’re doing their best to stick together.” The fans love that NIL deals benefit the community around them, but an expert’s opinion can always strengthen a news story.

Luke Maslin stands in front of two sports games being played to show his love for the game.
Luke Maslin poses for a picture while two sports games are shown in the background. Maslin is heavily into sports and a fan’s perspective on NIL deals helps let readers know what the community thinks.

In Clavio’s press conference, we picked out one question that our team liked the most. “Do you think the rise of Women’s Basketball has affected NIL disproportionally?” “I wouldn’t say disproportionally,” Clavio said. “I think a couple of things are happening with women’s sports. There is clearly a groundswell of spectator interest in women’s sports from where we were ten years ago, even five years ago. I think that was probably always going to recur as media became more decentralized, you think about your viewing habits and what you’re interested in. It’s easier to follow sports that are not in primetime on television now than it was 10 years ago because of the rise of digital television services and streaming services and whatnot.” With the world of media we live in the fans can watch the most popular teams as they are shown more often and this is the case for IU Women’s Basketball.

Dr. Clavio addressing students during a press conference discussing NIL deals.
Dr. Clavio stands at a podium in a press conference with the C250 course. Clavio is expressing his thoughts on NIL Deals to the students to help them know more about the rising new trend.

To learn more about what our fans thought about NIL deals, we went through the streets of Bloomington to learn what the community thought about the rising trend. These three interviewees provided interesting thoughts on the topic and great information.

Three interviewees were from the streets of Bloomington, Indiana on a Friday morning. Our group interviewed three people to learn more about their thoughts on NIL deals.

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Public Relations Story

Tim Cook Unveils Apple Watch

FOR IMMEDIATE RELEASE

Tim Cook Unveils Apple Watch

Media Contacts
Amy Hansen
Noah Gross
Jordan Campbell

 

CUPERTINO, California (Sept. 9, 2014) — Today, Apple’s CEO, Tim Cook, introduced the new Apple Watch. The revolutionary creation of the watch is a shocker to all because of its incredible new features.

The Apple Watch has extensive innovative features such as its ability to tell accurate time and set timers, along with a clean appearance with stainless steel wrist straps that can fit any size. It also has the ability to work seamlessly with the iPhone, making it easier to connect with others through your watch. The watch itself is “extremely customizable” according to Cook, so the details of the watch can match your personality. Not only is the watch able to tell time like a normal wristwatch can, it can also track your health and fitness. It tracks your heartbeat, calories, and steps to ensure the user’s accurate workout information. Cook’s product is exceedingly simple to navigate, the watch is a touch screen and has a crown on the side of it making zooming and selecting easier

Professor Joe Glennon, uses his apple watch to check the time before his next class starts. The apple watch is convenient for him because it is easy access and always on standby rather than a cellphone.

It can sense when the wearer raises their wrist activating the home screen, ready for the user to select anything that is needed through the extensive apps it has access to. If the user needs to make a quick call all they have to do is click the button below the crown which switches the screen to their contacts. Through the watch, you can talk to others and also send texts through your voice or automated responses made for efficiency. On top of those features, the user can also listen to music.

Student, Sylvia Sasse, uses her watch to track her fitness and steps. The apple watch is a useful way for an athlete to stay on top of their exercise.

The watch’s structure is very sturdy, being made out of sapphire crystal which is the second strongest transparent element after diamond. The watch is able to identify clicks and presses, each of them having a different effect on what pops up. To charge the device all one has to do is simply connect the charger which automatically will attach. The personalization of the tool varies, the background for the watch is completely customizable. Users can add the time, reminders, moving backgrounds, weather, and when the sun is going to rise or set. The user also has the choice to pick different colors, materials, and textures of their wrist straps. There is a sweatband strap that is made for working out and, according to Jony Ive Apple Senior VP, is “…made from a tough, durable, sweat, and chemical resistant high-performance elastomer”. Each strap has a different function for everyday life, their variation is up to six uniquely styled bands that perform differently from each other. The option of a smaller watch is also available just in case the wrist size does not match the screen size.

The customizable features continue on past the appearance of the watch and goes into how the watch is used. For example, in your messages you can send custom made emoji’s that match whatever text your are replying to. The user also has the option to send drawings or certain beats that alerts the person they are texting. The beats are completely silent and only the wearer can notice them. Another new feature is the fitness and workout app that were added specifically for wearer’s to set workout goals. Within the fitness app you can track your activity throughout the day, whether you are moving, excersizing, or standing still the watch is able to tell you the exact amount of time you spend doing each task. The moving portion of the app shows how many calories you burned which gives an accurate showing of how active you are. The exercising portion shows how much time you were spending exercising, they track this by measuring heartbeat which is managed by the sensors on the back of the watch. The stand portion is put into minutes and shows how much time the person has been sitting. The main purpose of this app is to help keep watch users healthy. In the workout app users can set daily goals they would like to accomplish. With these goals in place the watch can then monitor and keep track to see if those targets are complete. The future of Apple is emphasized by Cook “Apple builds great products that enriches peoples lives and arguably we can take that to a whole new level with Apple Watch”, with these new features the health, comfort, and general needs for a person’s everyday life will be greatly improved.

Ceo of apple, Tim Cook, showing people the new product apple watch for the first. Everyone in the room has high energy and is excited about Apple’s new product. 

Ceo of apple, Time Cook, is explaining and showing all the different new unique features the new apple watch has. And what it has to offer. 

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