FOR IMMEDIATE RELEASE:

Media Contacts
Jeremy Weese
Macy Bair
Aleta Shepherd

CUPERTINO, California (Sept. 9, 2014) —

Apple CEO Tim Cook, announces the new Apple Watch series 1 as the most functional and personal device all on your wrist allowing people to communicate efficiently and track their fitness. This new device lets customers communicate directly with contacts while also looking stylish through a small screen. The Apple Watch is customizable with different faces to choose from to your taste and different straps such as a stainless steel one to dress it up or a durable sports one for fitness adjusting to your taste. 

Navigating comes with just a click of a button called the digital crown. To avoid blockage of the small screen the digital crown allows you to scroll and zoom. When the digital crown is pressed you are led back to the homepage and when held down siri is activated to assist with any questions and help navigate. 

Health and fitness is also a huge aspect of the Apple Watch. An app has been installed called the workout app where you can set goals and see your fitness milestones. Another app is the fitness app allowing you to track your daily fitness like steps and your heart rate. On the inside of the watch there are four sapphire lenses that detect your pulse rate. All of these features give customers the motivation to get more active and inspire others to do the same. 

The Apple Watch is a subtle and quick way to communicate with your contacts. Clicking the button below the digital crown leads you directly to your frequent contacts. New features like the digital touch are ways to subtly contact a friend by clicking on digital touch under their contact and giving a little tap or sketch to get their attention. The watch can also tell the difference between a tap and a press. When it feels the press you are given a whole new access to a range of more controls. 

The Apple watch senses when the wrist is raised so a quick motion allows you to see the time along with any notifications that come in through your phone as they work together. A discrete buzz goes off when notifications like a text come in to let you know when someone is trying to reach you. The Apple Watch analyzes all texts and generates responses allowing you to 

respond in one tap. Apple Maps has also been installed giving directions and buzzes when a turn is coming up. All these features create fast and easy communication between apple users. 

This product has been designed to have a sleek simplistic look with three collections. The first series is the apple watch stainless steel and the second being the sport one with a 60% stronger case making it more durable. The last edition is made of 18k gold which is twice as hard as standard gold. Customers can decide which one matches their lifestyle most, adding another aspect of why this watch is so personal to the customer.

The Apple Watch has an inductive charger that aligns perfectly with the back that has a magnet, not requiring any aligning while attaching it. Wearing it all day then charging it every night is how customers will get the most use out of their watch. 

Apple has worked hard to design a watch with great functionality while also being able to wear it in style. All the apps on the watch are adjusted to it and can be used to communicate, navigate, or entertain. With a quick raise of the wrist there are so many opportunities on such a small screen to help with day to day communication or quickly checking something without taking your phone out of your pocket.

Apple showcases the features of the Apple Watch. The video captivated the packed auditorium.

Tim Cook discusses the customizability and the goals surrounding creation of the Apple Watch. He describes the accuracy of the Watch as well.

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