FOR IMMEDIATE RELEASE

Apple Unveils their Newest Revolutionary Device–The Apple Watch

Media Contacts 
Caroline Brackett
Alexandra Cutka
Amelia Craig

CUPERTINO, California (September 9, 2014) – Tim Cook, Apple CEO, unveiled the Apple Watch on Tuesday, introducing a newly developed way to communicate and track productivity, while also providing customizable features for its users. Dressed in a navy blue collared shirt, Cook rolled up his sleeve to flash the extraordinary device on his wrist. The crowd erupted into applause, followed by a standing ovation. 

Apple Watch offers a cutting-edge user interface, the Digital Crown, which allows for enhanced efficiency in controls. The Apple Watch operates jointly with the iPhone, enabling effortless communication located right on your wrist. Apple Watch allows users to receive calls, texts, and provides advanced health tracking. Additionally, the powerful new feature, Digital Touch, enables the ability for users to interact on a more personal and intimate level. With various watch styles available, Apple Watch empowers individuals to express themselves through unique personalization.

“This product will redefine what people expect from its category,” said Cook. “Apple Watch is the most personal device we’ve ever created.”

Apple Watch’s innovation and design of the Digital Crown grants enhanced scrolling and navigation on the watchface. Spinning the dial up and down adjusts the screen to the desired position without interfering with the view. The high-tech user interface also allows its users the ability to return to the home screen by simply pressing the Digital Crown. Likewise, holding it down activates the use of Siri.

The impressive software of the Apple Watch senses the movement in your wrist, displaying the screen when you raise your arm. A sophisticated, organized home screen portrays apps easily accessible by the Digital Crown, and pressing the button just below this activates your contact list for efficient communication. The groundbreaking new feature, Digital Touch, enforces a much deeper connection within messaging. With taps, sketches, and even your heartbeat, communication reaches a new level.

Due to the importance of practicality and efficiency, Apple Watch implemented Glances for users to tailor significant reminders and specific information on the watchface. For example, work meetings, major dates, music, and stocks can be accessed by swiping up on the screen. 

 The display, constructed of sapphire crystal, implements advanced technology which recognizes not only touch, but the dimension of force as well, differentiating between a tap and a press from your finger. Additionally, Apple Watch’s crystal back operates with a transformative charging system, utilizing magsafe technology. 

Another highly innovative feature, the linear actuator, referred to as the Taptic Engine, positions itself with haptic feedback during daily interactions and movement. The Taptic Engine notifies users of information, such as text messages, through a discreet tap on your wrist. The Maps Application combines many features of the watch to produce optimal resourcefulness, but it also operates with haptic feedback to guide the users when following directions.

The workout app and fitness app integrate to create a transformative way to track activity and set goals to stay fit. The accelerometer uses highly advanced technology to record specific movements, sensors to track heart rate, and employs the iPhone’s GPS and Wi-Fi to log distances traveled. Specifically, the fitness app concentrates on setting goals for stand hours, calories burned, and exercise minutes completed throughout the day. As a result, motivation is increased and users maintain their health.

Apple Watch’s notable performance pairs with its exceptional opportunity for personalized taste. A wide range of watch faces supplies a multitude of selections including a classic analog timepiece and a model of planets within the solar system. Other functionality resources can be implemented on the watchface such as weather, workout rings, and calendar events.

“It’s driven Apple from the beginning–this compulsion to take incredibly powerful technology and make it accessible, relevant, and ultimately personal,” said Jony Ive, Apple’s senior vice president of Design. “We’re introducing an unparalleled level of technical innovation, combined with a design that connects with the wearer at an intimate level to both embrace individuality and inspire design.”

Apple Watch presents three selections–Apple Watch, crafted of stainless steel; Apple Watch Sport, utilizing an aluminum case; and Apple Watch Edition, constructed of 18-karat gold. For even more customization, six alternative straps can be interchanged, consisting of the Sport Band for durability, Leather Loop for easy adjustment, Modern Buckle for a sophisticated look, Milanese Loop for flexibility, Classic Buckle for traditional taste, and the Link Bracelet for a stainless steel appearance.

The iPhone 6, 6 plus, 5s, 5c, and 5 are required for compatibility with the Apple Watch. Pricing starts at $349.00, and this product will be available for purchase early 2015.

“It’s so simple and elegant–something only Apple could do,” said Cook

Ive explains how the Apple Watch makes traveling more efficient. The application includes destination contact information and hours of operation, in addition to the directions. 

The Apple Watch changes the way users track workouts and personal progress. The technology records heart rate, distances traveled, and much more. 

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