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Apple introduces new Apple Watch at Keynote Event in Cupertino, California 

Media Contacts
Ellie Moran
Audrey Pfeiffer
Gavin Worrel

CEO of Apple unveiled its newest product on Tuesday at their yearly keynote event in Cupertino—an innovative smart watch entitled the Apple Watch. 

At the event in Cupertino, Apple CEO Tim Cook took to stage to introduce the cutting-edge watch for the first time.  Near the end of the presentation, Cook quickly surprises Apple fanatics with another extension to the Apple repertoire in addition to Apple Pay and iPhone 6 introduced earlier in the keynote. 

“We have one more thing,” Cook said.  

A futuristic video played showcasing close details of the innovative interface, clasp, screensavers, and bands that highlight the unique customizability of the Apple Watch. After the video finishes, a bright Apple Watch logo appears on the screen as Cook pumps his fists in the air after receiving a standing ovation from the crowd. 

Senior Vice President of Design Jony Ive narrated a highlight video displaying the user-friendly aspects of the new watch.  

“We’re introducing an unparalleled level of technical innovation combined with a design that connects with the wearer at an intimate level to both embrace individuality and inspire desire,” Ive said. 

Through the sleek digital crown on the side of the watch, users can fluidly zoom, precisely adjust, and navigate to the home screen all through one button. The watch also features a custom design chip built into the bottom side of the watch that acts as a “miniature computer,” Ive said. To charge the watch, simply place is on the magnetic charger, and it will align itself to charge seamlessly.

This is the most personal and intimate device that Apple has ever created. In the variety of watch faces, straps, and collections, the user can seamlessly find a design that matches their personal needs and values. There are three distinct collections: the watch, sport, and edition that are each made of different metals that users can choose from to optimize their experience. 

“We designed Apple Watch as a whole range of products enabling millions of unique designs, unparalleled personalization both in appearance and capability,” the Senior VP said. 

The Apple Watch has six different straps that are easily interchangeable: the sport band—a tough, durable, sweat and chemical resistant band used for working out and daily wear, leather—a sleek and clean sports context leather designed for ultimate comfort that closes with a metal clasp, and stainless steel—created using a stainless-steel mesh for security. In addition to these styles, Apple also released a smaller version of the watch with identical bands. 

Kevin Lynch, VP of Apple is introduced to demonstrate the cutting-edge customizable qualities of the new watch. Lynch spotlights new features such as glances—allowing the user to see quick views of both built in and third-party apps—and digital touch—the ability to communicate with contacts by drawing certain objects, tapping the screen, or sharing your heartbeat.  

“These are subtle ways to communicate that technology often inhibits rather than enables,” Ive said. 

Using new systems created by Apple such as Watchkit and Quick Board, users have access to interactive notifications and quick autoreplies created by Apple through words, emojis, or even dictation. 

Cook also emphasized the importance of the fitness and health aspects in the Apple Watch. In the new Fitness app, users can monitor their activity every day and receive push notifications based on their personal health goals. In the workout app, users gain access to interactive workouts from running to hiking to strength training and can set goals based on how long they want to work out, how many calories they’ve burned, or distance traveled. 

“If you’re just someone who wants to be a bit more active, or maybe you just want to track what you’re doing during the day, or perhaps you exercise regularly, or even if you are a very serious athlete, Apple Watch helps you live a better day,” Cook said. 

There are custom sensors embedded into the bottom of the watch to measure standing, moving, and workout goals. Users can see their workout summaries and earn awards for their achievements. This data is shared with the health app to continue personalizing the user experience and set realistic and achievable goals.

 “Over time, Apple watch actually gets to know you the way a good personal trainer would,” the CEO said. 

Third party developers are going to keep gaining access and finding new ways to use the watch in their own businesses. Companies like American Airlines and Starwood Hotels have already integrated this technology to be able to check into your flight or hotel room and Apple is confident that many more corporations will take advantage of this device.  

The Apple Watch is compatible with iPhone 6, 6 Plus, 5s, 5c, and 5, meaning over 200 million users already can use the new device. It is set to release in early 2015 and prices start at $349. 

“We think people are going to love to use Apple Watch. They’re going to love to wear it. It’s something functional yet incredibly beautiful. It empowers people and enriches their lives,” Cook said. 

Kevin Lynch showcases various functions of brand new Apple Watch during annual Apple event. Lynch follows up Tim Cook’s introduction of the product in greater detail.

CEO Tim Cook follows up product reveal video by introducing The Apple Watch and its capabilities. Cook describes wanting the apple watch to be customizable in order to suit customers’ lifestyles.

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