Brynn Stewart



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Public Relations Story

Apple Makes a Debut with New Product Launch

FOR IMMEDIATE RELEASE

Apple Makes a Debut with New Product Launch

Media Contacts
Quentin Gilbert
Brynn Stewart
Parker Matthews

[CUPERTINO, CA] SEPT, 9, 2014- Apple CEO Tim Cook introduces the latest innovation the Apple Watch, a customizable product that allows users to maximize all the potential Apple technology has to offer.

Today Apple announced their latest accessory to the iPhone, the Apple Watch. Now more than ever, users will be more connected to their phones and be able to open a number of possibilities right from their wrist. CEO Tim Cook introduced the personalized device with features including a digital crown that navigates through the watch, allowing users to not only track health and fitness information, but also designed to adapt to everyday life with other useful apps. Cook said, “We love to make great products that enrich peoples lives.”

“Former IU student Melanie Morrissey prepares to make her shot on the paddle court, wearing her Apple Watch. Utilizing its advanced features, she effectively tracks her fitness while staying active and engaged.”

The launch of the Apple Watch includes three different versions of the device including Apple Watch Sport and Apple Watch Edition. These versions can help users feel more connected to their health. Marketed as a personal product, users will have the ability to personalize their watch face as well as the watch bands and colors. The Apple Watch is more than just a watch, is it breaking the norm on how the public understands the use of watches and this new category introduced to the public.

The Apple Watch is not just an extension for the iPhone, this accessory will help users be more in touch with their health and fitness. Connected to the health app on the iPhone, the watch is able to track steps, heart rate, and alerts wearers when they have been idle for too long. Apple has broken out of the world of technology and has expanded the opportunity for the health of its users. Health and fitness is not the only thing Apple Watch has introduced, communication features will also greatly benefit users. Apple Watches are able to get and send texts as well as take phone calls on the go. Having everything located on the wrist allows users to see their day at a glance and communicate more efficiently. The target audience for Apple’s newest product can range from people wanting to track their health and fitness to wanting on the go communication at a glance. The digital crown is the watches most anticipated feature, buyers are able to control the watch without extra effort.

“Current IU Dhvanit Dedhia enjoys a moment outdoors to connect with family back home in India. This easily accessible technology allows him to maintain meaningful relationships with loved ones, no matter the distance.”

With the launch of this new Apple product, the presentation also covered other features and details of the watch that buyers would be interested in. The watch is set to release in early April of next year. Apple announced the Apple Watch would only be available online for purchase. Potential buyers can also schedule options for try on and viewing of the watch when it is released. Along with the release date, Apple also announced different options for users when purchasing. The Apple Watch comes in two different sizes, 38mm and 42mm. Along with sizing options, buyers can pick from an arrangement of different materials in the watch itself and the band.

The flexibility of this product will ensure users can use the watch in what best fits the desires of the buyer. Being able to pick the size, material, and color of the product’s device and band will make it Apple’s most customizable tool on the market. The cost of the Apple Watch starts at $349 for the smallest size. The price increases if the buyer purchases the 44mm watch it would only cost $399. Compared to other models, the price of the watch is comparable to others on the market. The reason for the launch of the Apple Watch was not just for apple to launch a new product instead it was for the people. The Apple Watch is one of the first watches that can be tailored to great extent by consumers. “We love to make technology more personal and allow our users to do things that they could have never imagined,” said Cook.

Apple Designer Jony Ive explores the unique designs of Apple Watch. The many possibilities of Apple Watch seem endless

CEO Tim Cook ends the presentation sharing the mission for Apple Watch, calling it “the most personal device Apple has ever created”

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