FOR IMMEDIATE RELEASE

Media Contacts
Carson Hilbert
Jilly Hilderbrand
Ginger Jia

CUPERTINO, California (Sept. 9, 2015) – The CEO of Apple, known as Tim Coon released a brand new product called the Apple Watch which includes two sizes — 38 mm and 42 mm — and has options of either a stainless steel finish or a space black stainless steel finish.

The Apple watch has all brand new features and different band colors which include Solo Loop, Nike Sport Loop, Sport Bands, and much more. There is just so much technology added to such a small device that you’re able to do anything you possibly can think of doing. 

The Apple Watch series has many different features in such a small device that features zooming in and zooming out of different apps, able to message people, have phone calls, heart rate sensor, use the GPS on the watch, fitness activity, measure your workouts, and so much more. 

Both the 38 mm and the 42 mm Apple Watch include a dual-core processor chip, which offers GPS tracking systems to track where you’re going and be able to use Bluetooth and Wi-Fi connections and communicate with different people through the messaging app and the phone app included in the Apple Watch. 

The Apple Watch introduces different features which include splash resistance, waterproofing which allows you to wear your Apple Watch in the ocean or the pool, a heart rate sensor, an accelerometer, a gyroscope, an ambient light sensor, a capacity of 8GB, and composite back. A cool figure to look out for is the “Breathe” app which allows users to take some time out of their busy day to focus on breathing exercises.

This watch also includes a built-in rechargeable lithium-ion battery, charges up to 18 hours, and has a magnetic charging cable which is included in the packaging once you get the Apple Watch. There are different languages that you can use for Siri which include English, Spanish, and much more to where you can use the Apple Watch in different countries. 

The Apple Watch will be available in two different sizes but will have different types of bands for you to choose from. Pre-orders begin on Friday, April 10, 2015, and the official release on April 24th. Originally it wasn’t available at the Apple Store; customers were able to make appointments for demonstrations and fitting, but the actual product wasn’t able to be sold just yet. The cost is at a reasonable price of $269, and makes it to where people are able to actually buy the product.

“(The) Apple Watch is designed to help anyone who wears it, live a healthier life by being more active. For people who just want to be more active throughout their day, to those who work out a few times a week, and to athletes committed to improving their performance. Apple Watch brings together the capabilities of an all-day fitness tracker and a highly advanced sports watch in one device you can wear all the time,” said Jay Blahnik, Director of Fitness, Health Technologies. 

“We are introducing an unparalleled level of technical innovation combined with a design that connects with the wearer to both embrace individuality and design. The watch senses that you are raising your wrist and then activates the display. You see an organization of apps that well known and somehow familiar navigation is fluid and vital. Magnifying content on a small display is fundamentally important, so we’ve developed a whole new interface specifically towards the challenges associated with a product this small,” said Jony Ive,  Apple’s Senior VP of design. 

Tim Cook displays the digital crown feature at The Apple Watch reveal event, which serves many purposes including zoom features and as a scroll wheel.

Kevin Lynch shows off some of the customization options of The Apple Watch, making it more personable and offering a unique experience for everyone.

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