FOR IMMEDIATE RELEASE

Tim Cook Unveils Apple Watch

Media Contacts
Amy Hansen
Noah Gross
Jordan Campbell

CUPERTINO, California (Sept. 9, 2014) — Today, Apple’s CEO, Tim Cook, introduced the new Apple Watch. The revolutionary creation of the watch is a shocker to all because of its incredible new features.

The Apple Watch has extensive innovative features such as its ability to tell accurate time and set timers, along with a clean appearance with stainless steel wrist straps that can fit any size. It also has the ability to work seamlessly with the iPhone, making it easier to connect with others through your watch. The watch itself is “extremely customizable” according to Cook, so the details of the watch can match your personality. Not only is the watch able to tell time like a normal wristwatch can, it can also track your health and fitness. It tracks your heartbeat, calories, and steps to ensure the user’s accurate workout information. Cook’s product is exceedingly simple to navigate, the watch is a touch screen and has a crown on the side of it making zooming and selecting easier

It can sense when the wearer raises their wrist activating the home screen, ready for the user to select anything that is needed through the extensive apps it has access to. If the user needs to make a quick call all they have to do is click the button below the crown which switches the screen to their contacts. Through the watch, you can talk to others and also send texts through your voice or automated responses made for efficiency. On top of those features, the user can also listen to music.

The watch’s structure is very sturdy, being made out of sapphire crystal which is the second strongest transparent element after diamond. The watch is able to identify clicks and presses, each of them having a different effect on what pops up. To charge the device all one has to do is simply connect the charger which automatically will attach. The personalization of the tool varies, the background for the watch is completely customizable. Users can add the time, reminders, moving backgrounds, weather, and when the sun is going to rise or set. The user also has the choice to pick different colors, materials, and textures of their wrist straps. There is a sweatband strap that is made for working out and, according to Jony Ive Apple Senior VP, is “…made from a tough, durable, sweat, and chemical resistant high-performance elastomer”. Each strap has a different function for everyday life, their variation is up to six uniquely styled bands that perform differently from each other. The option of a smaller watch is also available just in case the wrist size does not match the screen size.

The customizable features continue on past the appearance of the watch and goes into how the watch is used. For example, in your messages you can send custom made emoji’s that match whatever text your are replying to. The user also has the option to send drawings or certain beats that alerts the person they are texting. The beats are completely silent and only the wearer can notice them. Another new feature is the fitness and workout app that were added specifically for wearer’s to set workout goals. Within the fitness app you can track your activity throughout the day, whether you are moving, excersizing, or standing still the watch is able to tell you the exact amount of time you spend doing each task. The moving portion of the app shows how many calories you burned which gives an accurate showing of how active you are. The exercising portion shows how much time you were spending exercising, they track this by measuring heartbeat which is managed by the sensors on the back of the watch. The stand portion is put into minutes and shows how much time the person has been sitting. The main purpose of this app is to help keep watch users healthy. In the workout app users can set daily goals they would like to accomplish. With these goals in place the watch can then monitor and keep track to see if those targets are complete. The future of Apple is emphasized by Cook “Apple builds great products that enriches peoples lives and arguably we can take that to a whole new level with Apple Watch”, with these new features the health, comfort, and general needs for a person’s everyday life will be greatly improved.

Ceo of apple, Tim Cook, showing people the new product apple watch for the first. Everyone in the room has high energy and is excited about Apple’s new product. 

Ceo of apple, Time Cook, is explaining and showing all the different new unique features the new apple watch has. And what it has to offer. 

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