FOR IMMEDIATE RELEASE

Media Contacts:
Sidda Benckart- Photographer
Caroline McCarthy-Writer
Tessa Hoffman-Editor

CUPERTINO, California (Sept 9, 2014) – Just this past week, following the introduction of the long-awaited iPhone 6, Apple CEO Tim Cook announced the unexpected release of the Apple Watch. This groundbreaking release has kicked off the company’s first piece of wearable technology. “Apple Watch helps you live a better day,” said Cook during the unveiling. This new device is designed to allow users to lead more active lives by integrating technology to track workouts, heart rate, and steps. Not only are fitness enthusiasts satisfied, but everyday users are satisfied as well. The Apple Watch is equipped with powerful tools allowing users to set personal wellness goals and track their physical activity levels in real time. There is no doubt that the data is highly reliable. Tim Cook explains that the Apple Watch is highly accurate and displays exact time within plus or minus fifty milliseconds. This precision is thanks to the synchronization of the universal time standard, now users are ensured to have the most accurate data from the comfort of their wrist.

For the first time in technology history, Apple Watch users have access to advanced tracking software, which allows them to monitor their steps, miles traveled, and even calories burned. It is officially easier than ever to master fitness goals. Whether Apple Watch users are swimming, dancing, or cycling, the built-in heart rate detector allows for continuous readings which enables users to alter their workouts to best suit their heart and workout desires. Not only can users alter their workouts themselves, but they can also tune into the tailored feedback with just a click. The Apple Watch sends encouraging metrics, pushing users to explore different workouts and physical activity thresholds. The Apple Watch is dedicated to far more than just physical health, however. The watch promotes overall health, too, including mental well-being. Periodically the watch will send messages reminding users to breathe, stand, relax. Tim Cook emphasized the need to prioritize both physical and mental health. “This is a very important area for me,” Cook said. “And a very important area for Apple.” Apple believes it is crucial to foster habits that encourage a balanced lifestyle to cultivate an overall healthier life. This new product is the most personal device that Apple has ever innovated.

The customizable watch face and detachable bands allow users to express their personal style like they design their iPhones with cases and accessories. The seamless integration with iPhone technology allows users to receive all of the notifications from their phone on their wrist—calls, texts, social media notifications, all right on your person. Apple is dedicated to ensuring that everyone can stay connected, even on the go. This new standard for technology is about to change the world.  Technology that is both stylish and functional, compact but complex. In this time, the importance of personal health and fitness is gaining traction like never before. This watch represents the next era of Apple’s mission to support customers through their products. The design is suitable for just about any occasion, from workouts to class to a dinner with friends. The watch has something you need in every situation. The Apple Watch will be available to order very soon. Tune into their site this April 10, 2015, to get your name on the pre-order list. Look at the wide range of colors, bands, and accessories available to continue the personalized experience. We are confident that every user will be more than satisfied with this new design. Without a doubt, this launch reaffirms customers that Apple is working to serve them with the highest standard of technology that complements their lives. “We think people are going to love to use Apple Watch, and they are going to love to wear it,” Cook said as he finished the Apple Watch unveiling and described when users could purchase this product. 

Apple CEO Tim Cook discussed the importance of health. The Apple Watch and its fitness features helped anyone, from the average person to an Olympic athlete, easily track activity. 

Tim Cook revealed the new Apple product, Apple Watch. Cook highlighted the new world of Apple with the convenience of precise time right on your wrist. 

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