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Caitlin Givand (cgivand@iu.edu)

Lauren Kuechenberg (lkuechen@iu.edu)

Audrey Lash (aglash@iu.edu)

APPLE CEO TIM COOK UNVEILS GROUNDBREAKING APPLE WATCH

CUPERTINO, California, (Sept. 9, 2014)—Today, Apple released its newest piece of wearable technology, the Apple Watch. 

On Tuesday, Apple CEO Tim Cook unveiled Apple’s newest innovation, the Apple Watch, this
Tuesday in Cupertino, California, in front of thousands of excited Apple connoisseurs. The Apple Watch is the company’s first piece of wearable technology. It features a touch-screen face and applications proprietary to Apple, such as iMessage, personalized fitness tracking, and 8GB of storage.

Cook took the stage dressed in his signature casual attire, and as he appeared to be concluding the presentation, he regained the audience’s attention. “We have one more thing…,” said Cook. The crowd erupts as he begins to describe the illustrious new product. As he introduced the watch, he noted that it would be unique in this market. “We love to make technology more personal and allow our users to do things they never could have imagined,” said Cook. The audience applauded as the watch’s promotional video played for them. 

As the video began to play, the crowd was excited to see a closer look at the watch’s careful design and versatility. The video emphasized how the watch can be customized, catering to a wide range of users—from fitness enthusiasts to fashion-forward consumers. 

The video’s simple aesthetic and bold contrast of the white background to the colorful and textured watch bands highlighted its innovative and captivating design. With interchangeable bands for activity and fashion, the watch is designed with the diverse category of Apple consumers in mind.  

After the video, Cook returned to the stage, noticeably excited, raising his fists as the crowd roared. He highlighted some of the watch’s most essential features, focusing on its precision and the ability to be tailored to individual user needs. “We set out to make the best watch in the world,” said Cook. He also emphasized the importance of the watch’s integration with the broader Apple ecosystem, ensuring seamless connectivity with users’ iPhones and other Apple devices.

The Apple Watch signifies a change in Apple’s product lineup and its vision for the future of wearable technology. The watch offers advanced features beyond just telling time. It allows users to stay connected, track their health and fitness, and interact with various apps, all from their wrists. The watch’s “Digital Crown,” a dial on the side of the watch, provides a way to interact with the device, enabling users to zoom, scroll, and select items on the screen without obstructing their view with their fingers, as the screen is available in a smaller 38mm face as well as a 42 mm face. 

In addition to its technical features, the Apple Watch offers users a highly personalized experience. Users can select watch faces and swap out bands for different occasions, ensuring that every detail of the Apple Watch can be customized to their liking. “It’s incredibly customizable, so you can find one that reflects your personal style and taste,” said Cook. 

The watch is completely customizable, with faces including Disney characters, the user’s photos, and various floral or simple patterns. 

Whether for working out, attending meetings, or going out for the evening, the Apple Watch offers a unique blend of functionality and style. One of the standout features of the Apple Watch is its focus on health and fitness. The watch is described as a “comprehensive health and fitness device,” with sensors that track the wearer’s heart rate, steps taken, calories burned, and more. Kevin Lynch, a key development team member, joined Cook on stage to demonstrate its innovative features. 

Lynch demonstrated the physical engineering of the watch and how to operate it using the digital crown and touch screen. With real-time feedback and detailed data, the Apple Watch empowers users to make healthier lifestyle choices and stay motivated to achieve their fitness goals. The watch’s fitness capabilities go beyond casual activity tracking. For athletes and fitness enthusiasts, the watch offers advanced features such as detailed workout tracking for various exercises, from running and cycling to swimming. The watch is also water-resistant, making it suitable for use in almost any environment. 

In addition to its health and fitness capabilities, the Apple Watch is designed to work seamlessly with the iPhone, providing users with easy access to important notifications, messages, and calls without taking their phone out of their pocket. The watch’s Taptic engine provides gentle taps to alert users to new notifications, while a glance at the wrist can reveal everything from incoming messages to calendar reminders.

Lynch shows off one of the many new features on the Apple Watch.

This video shows off the different styles of the watches and the many choices of lock screens and bands.

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