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Apple Leaves Audience Stunned By Revealing Their Newest Product: The Apple Watch

Media Contacts
Caitlin Murphy
Kaela Winfield
Lucy Little

CUPERTINO, California (Sept. 9, 2014) – Apple CEO Tim Cook introduced a shocking new product, the Apple Watch, to an enthusiastic crowd in Cupertino, California, on Tuesday, September 9, 2024. The groundbreaking new device received rave reactions from excited fans and industry insiders alike.

At this past week’s Apple event, CEO Tim Cook, along with the company’s vice president Kevin Lynch, introduced new technology that the audience was not expecting; the Apple Watch. This groundbreaking product had been specifically designed to redefine how Apple users interact with the company’s technology on a day-to-day basis. “Apple Watch is the most personal device we’ve ever created,” stated Cook, as he stood upon the stage with a proud look while wearing the newly unveiled watch. The Apple Watch not only combines a beautiful design encapsulated with advanced technology, but also has the skill set to integrate health and fitness into commodities for everyday use by the user.

The new watch has the capabilities of ensuring precise timekeeping, activity tracking for people on the fitness side, and support for third-party apps for the smaller screen; but that’s not even the best part because just like the iPhone the Apple Watch is customizable. Cook emphasized, “Because you wear it, we invented new intimate ways to connect and communicate directly from your wrist.” Users can show off their personality with their new watches by either changing the face of the watch itself or changing the wristbands to match their own personal style.

Some may think that Apple has simply just shrunk down the iPhone interface to fit the watch, but that is not the case. Apple’s team developed the Digital Crown, a unique part of the device that changes the way you can use the watch. By rotating the crown, Apple consumers can use it to zoom in on maps, scroll through lists, or scroll through various apps without having to use their fingers and make an error. The Apple Watch was also designed to work hand-in-hand with the iPhone, making it either a duo or standalone product. The watch will present notifications, allow users to read and respond to messages, answer calls, and even use Siri, all without having to pull out their iPhone once. As Lynch demonstrated these features, he highlighted how users could quickly access apps and important information with just a glance at their wrist.

One of the watch’s most impressive features has to be the health and fitness of it all. Both Cook and Lynch discussed how the device is able to track a user’s physical activity and exercise in a positive way, in turn the user feels more encouraged to lead on a healthier lifestyle. The watch has multiple apps related to fitness on it, such as a heart rate monitor, a workout app, fitness goals, and an activity tracker. The key difference between the fitness goals and the workout tracker lies in the details: the fitness goals monitor your overall daily activity, while the workout app targets specific exercises like running, offering detailed data such as distance, calories burned, and more. It doesn’t matter if the user is an everyday mom trying to get her steps in or an Olympic athlete; the Apple Watch is designed to mesh to their own fitness goals and provide them with feedback that way it is more likely for a user to achieve them.

The starting price for this newly developed watch will be $349 and availability can start as early as the next year. Cook wrapped up the event by focusing attention to how the Apple Watch will have an impact on the day-to-day lives of the people. “We think people are going to love to use Apple Watch,” Cook said. “It’s something functional yet incredibly beautiful.” The combination of advanced technology, customization, and health-oriented features, the Apple Watch will become an indispensable tool needed for millions and millions of users worldwide; the company has done it once again by changing the way users interact with their technology. Apple continues to push the boundaries of wearable technology as they just enhanced the connection between users and their devices.

Tim Cook addresses the crowd at the Apple event in Cupertino, California on September 9, 2014. Cook unveils the newest break in technology; the Apple Watch which gained loud applause and shock from the audience.

The ending of Apple’s promotional video of the cool things the new Apple Watch has to offer. Opening up the next generation of technology and how Apple hopes to enhance the realm of media for the future on September 9, 2014.

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