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Apple Watch Announcement

Media Contacts
Jaycie Cress
Shayana Oppen
Jon-Duke Rodgers

This past Tuesday, September 9, 2014 at an Apple convention, Apple’s co-founder and CEO, Tim Cook announced the reveal of their newest product, the Apple Watch. He was joined on stage by other key executives. One of which was Jony Ive, who had been instrumental in the design and manufacturing of the Apple Watch. The announcement of the watch has generated significant excitement, marking Apple’s entry into the wearable technology market. This event also stands as a significant shift in how technology is integrated into daily life. The watch is not like any other. Not only does it tell time but it also has so many features including a dial that controls the watch like a home button on the iPhone. It features an array of sensors, including a heart rate monitor, accelerometer, and gyroscope, enabling users to track their workouts and daily activities. “It uses the GPS and Wi-Fi in your iPhone to track how far you’ve moved” announced a video played by Tim Cook. The Activity app encourages users to meet their fitness goals through visual progress indicators, giving a sense of accountability and motivation.

The watch was released with three options you could purchase: the Apple Watch Sport, the standard Apple Watch, and the luxury Apple Watch Edition. Each collection was designed to appeal to different demographics. The Apple Watch Sport was lightweight and durable, crafted from anodized aluminum and featuring a flexible band, making it accessible and practical for athletes or people that prioritize fitness. The standard Apple Watch was made from stainless steel and offered a more polished look, for a more everyday business look.The Apple watch is also introducing a new type of electronic called Taptic Engine. It allows the watch to deliver subtle notifications through haptic feedback, providing a discreet way to stay connected without the need for constant screen time. This feature was particularly appealing in professional settings where checking one’s phone could be deemed inappropriate.
While the Apple Watch Edition featured an 18-karat gold casing, aimed at the luxury market. This tiered approach allowed Apple to cater to a wide audience, from everyday users to affluent customers seeking a high-end accessory.

The watch also adds a feature of touch screen which is nice because while the dial is nice for some things, most people do like touch screens. You can scroll, zoom, and navigate in whichever way you prefer. “The digital crown is a remarkable device; it zooms into apps, it enables nimble precise adjustments, and critically you can use it without obstructing the display.” a video demonstrating the watch userface claimed.
The watch also has features that connect to your phone so that you’re able to take calls and respond to texts all from the watch. You also receive your notifications and can put the watch on vibrate so it won’t interrupt you but you’ll still get the notification. They also give recommended responses in case you’re in a hurry and need to respond quickly.
This watch is being released at the same time as the iPhone 6 which is very exciting for Apple and Apple fans. Especially since you can connect your phone to the Apple watch this is an exciting feature with a brand new phone.
The Apple watch also has a variety of wallpapers and ways to read the clock so it’s even accessible for children. The watch is completely customizable to you in every way, including the band. They make different sizes and colors to make the watch perfect for every day. The bands also come off easily so you can switch them every day to make them match your outfits. The Apple watch is an exciting announcement that the world is very excited to see. There’s so much new technology that it really should make consumers day to day much easier.

The Apple Watches digital crown is the feature that allows the device to function for its small size.

The all day fitness tracker and sports tracker becomes an everyday watch.

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