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Tim Cook Introduces New Apple Product

Media Contacts
Elizabeth Hauser
Emily Hunter
Liam Greene

Apple CEO, Tim Cook, unveiled a new product on Tuesday, the Apple Watch, with new features such as, fitness tracking and easy access to texting and calling. The Apple Watch was released as, “one more thing” alongside a new iphone at a convention center located in Cupertino California. The center erupted into an uproar of applause at Cook’s statement revealing the product.

Nobody expected anything more to be released after the unveiling of the iPhone 6, but Apple fans everywhere received a pleasant surprise. Software developer, Kevin Lynch, made an appearance to showcase the watch’s features and highlight the new technology. One of the many highlighted features that Lynch covered was the messaging system and how user-friendly it is. “It lets you send a lot of emotion without interacting very much at all on your watch.” Lynch said. Another functionality Lynch covered was the map functionality, which can zoom in and out by simply using the watch’s crown. Additionally, based on what direction you need to turn after choosing a route, a different vibration will be sent through the system’s haptic feedback that is different for right and left.

Priced at $349, this revolutionary device can read your heart rate, answer phone calls and texts, and has Bluetooth connection. The watch has a battery life of up to 18 hours and is charged on magnetic diodes which can also read your heartbeat.  It comes in sizes of either 38mm or 42mm with a stainless steel finish. With this piece of technology, you can answer phone calls or texts with a device on your wrist.

Apple realized that the typical touch screen on their products wouldn’t work since the screen would be obstructed by the wearer’s hand trying to zoom in and out; they decided to put a spin on a regular watch’s crown and make it into a digital navigation mechanism. If the crown is pressed, the watch will return to its screen. By simply raising or lowering the wearer’s wrist, the device will sense the movement and turn itself on or off. Responding to texts has never been easier; by simply choosing a pre-generated response or speaking into the watch’s microphone, text messages can be responded to by just raising a wrist. The watch band can be easily swapped out for a different one, and the box with the watch contains two watch bands that can fit any size.

Cook truly believed that the Apple Watch was the next major step in Apple’s evolution. The Apple Watch is compatible with iPhones back to the iPhone 5. This device will be available April 24th, 2015, and available for preorder April 10th. They can come in colors such as gray, gold, rose gold, and silver. This watch is also splash resistant, which means minor contact with water will not damage the device.

Additionally, the Apple Watch has a slew of personalization features built into it, like “faces”. Kevin Lynch showcased a space setting, or the “Astronomy Face” for the watch which not only told the time, but gave the current cycle of the moon, and the current position and names for each planet in our solar system. It can also be set to either an analog or digital clock.

The apps on the Apple Watch can be arranged in any way that fit the user’s liking and when rotating the watch’s crown, the screen can zoom in and out, showing more or less apps. The Apple Watch also comes with voice activated commands; for example, Lynch asked the watch what movies were playing in Cupertino. The watch answered with a schedule of movies playing that day.

Apple CEO, Tim Cook at the release of the Apple Watch on September 9th , 2014. Cook explained a new revolutionary feature the ‘digital crown’ which allows for smart technology on the small frame

Tim Cook at the release of the Apple Watch. Cook commented on the functionality and wearability of the watch in everyday use. 

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