FOR IMMEDIATE RELEASE

Media Contacts
Etta Rockman
Cassidy Roche
Zac Thompson

CUPERTINO, California (Sept. 9, 2014) – The CEO of Apple, Tim Cook, hosted the annual product release conference on Tuesday in Cupertino, CA. He showcased the Apple Watch and how it is a customizable, personal device that enriches connection in the lives of consumers. Cook said the Apple Watch is a “precise, customizable timepiece” designed with consumer experience at the forefront. The goal of this product is to enhance its users’ lives, as well as, provide them with an easy-to-navigate device. 

This announcement included more than just one new product. There are three editions of Apple Watches: Apple Watch, Apple Watch Sport, and Apple Watch Edition. While all three are similar in function, they are made with different exterior materials. Suitable for various lifestyles and budgets, the price point ranges from $349 to $549 for the Classic and Sport, while the Edition is $10,000. The watch also comes with a variety of watch bands such as the sport, classic buckle, and leather link that are available at different prices.

The Apple Watch pairs with the iPhone, and has many capabilities that fit into a small screen. The product also comes in two different sizes, 38 millimeters and 42 millimeters. Included with purchase, customers receive a 2-meter magnetic charging cable, USB power adapter, sport watch band, and quick start guide. This new device is equipped with many features, such as water resistance, an 18-hour battery life, and Force Touch. The last feature allows the watch to tell the difference between a light tap and a harder press so it can react accordingly.

One problem that Apple assessed during the creation of this product was navigation. The developers could not just shrink down the iPhone interface and put it on the watch. Therefore, they built the Digital Crown on the side of the watch for minimal screen blocking. This dial is a staple on most traditional watches, but Apple has more digital uses such as zooming, opening apps, and using Siri.

Functionality and customer experience are at the center of the Apple Watch as well as the company’s innovations. The Apple Watch itself can be camouflaged to fit any occasion. There are many different home interface options available; some that are plain with a traditional clock, and others that display an activity interface. This interface shows daily physical activity statistics to help customers reach their fitness goals using the heart rate sensor, accelerometer, and gyroscope. It is even water resistant, so it will not be affected by rain or accidentally getting the device wet.

Storage is yet another necessary aspect of the Apple Watch. With 8 GB of storage, customers can use all of their favorite applications. Those who value music can store up to 2 GB worth of songs while utilizing Bluetooth 4.0 to connect to headphones. The device also offers 75 MB for photos that can double as display backgrounds. If storage ever needs to be freed up, users can always delete apps, photos, and songs that they do not need saved anymore.

Finally, Apple Watch is supported by not only the iPhone 6, but the iPhone 5, 5c, and 5s. With 29 available languages to choose from, this product can be widely used around the world. This product has many features that allow it to adapt to consumers. “We think people are going to love to use the Apple Watch,” Tim Cook said. “It is something functional, yet incredibly beautiful.” Combining customization and wearable technology to enrich lives is why Apple made this device.

Pre-orders for the Apple Watch are available on April 10th, 2015; however, the official release is not until April 24th, 2015.

Apple CEO, Tim Cook, explains how the Apple Watch is a product that will seamlessly integrate into the lives of consumers. He believes that this innovative device will redefine the watch category.

Cook discloses that the three Apple Watch editions must be paired with an iPhone. The two devices work together to provide a consistent and simplistic experience.

###