FOR IMMEDIATE RELEASE

Media Contacts:
Abbie Dombrowski
Matthew Mason
Hattie Martin

CUPERTINO, California (Sept. 9, 2014) – CEO Tim Cook announced the groundbreaking release of the Apple Watch Series 1 on Tuesday, September 9th at the Apple “Wish We Could Say More” event in Cupertino, California. The event focused on the release of the Apple Watch Series 1 and the iPhone 7. The Apple Watch comes in 4 different sophisticated colors, three different editions and two different sizes. With the Apple Watch, you are able to reply to texts, call contacts, listen to music, and more. “We set out to make the best watch in the world.” Tim Cook said while introducing the Apple Watch. The Apple Watch is touch screen based and features a digital “crown” on the side to help users navigate the watch, allowing users to go to the home screen and zoom in and out.

After showing an introductory video, Cook introduced Kevin Lynch, the vice president of Apple, to highlight some of the watch’s impressive features. Lynch showed that when you get a notification on your iPhone, the notification pops up on your Apple Watch.  Your apple watch will notify you through the sensors located on the back of the Apple Watch, and you will feel a tapping sensation. When you get a notification, the watch will give you suggested replies or options for what to do with the notification. You’re able to customize these notifications and the options for what to do with these notifications with the app WatchKit. Third party apps are supported on the Apple Watch, and WatchKit allows you to customize what options you want to use when replying to the notifications. When it comes to receiving a text, you are able to send a text back, an audio recording of your voice, your heart rate or a selection of animated emojis. The audio recording feature shows that there is a microphone inside of the Apple Watch that also allows you to use Siri. You can ask Siri to search for different things like movies nearby or to show you your photo album. Cook then came back on stage to present the incredible health and fitness feature. With the health and fitness feature, you are able to get an idea of what your daily activity has been. You can set different activity goals for the day, called “move” goals, in the workout app and start a workout to track your heart rate and how many calories you’ve burnt while exercising. In the activity app, you are able to see how many hours you’ve stood for the day and how far you’ve come in your move and exercise goal. Apple suggests a specific move and exercise goal for the day, however you can customize these to what you think you can achieve during the day. The move goal tracks how many active calories you’ve burned in the day through the sensors on the back of the watch.

You are able to personalize your watch’s “face”, also known as the lock screen, with different screensavers by holding down on the screen. The screensavers can include features like how far you’ve gotten in your fitness goals for the day, the weather outside, and upcoming calendar events. Another feature of the watch is the ability to swipe up on the screen to control different customizable features of the Apple Watch. For example, you can swipe up to be able to see and change what music you are playing on your phone, or see exactly where you are on the map. The map feature is another groundbreaking feature of the watch, allowing users to look for places around you and get directions to where you need to go.

Cook noted that the watch comes in a series of four colors including Silver Aluminum, Space Gray Aluminum, Rose Gold Aluminum and Gold Aluminum. Apple created three different editions of the Apple Watch Series 1: Apple Watch, Apple Watch Sport and Apple Watch Edition. The screen’s are laminated and polished from sapphire, making the screen difficult to shatter. The charger for the Apple Watch magnetically attaches to the back of the Apple Watch.  The price of the Apple Watch starts at $349 and will be available in 2015. “The list of features is a mile long.” Cook said during the conclusion of the event. “It empowers people and enriches their lives.”

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