FOR IMMEDIATE RELEASE

Apple’s Latest Innovation

Media Contacts
Peyton Giesler
Jacob Fessler
Claudia Espiritu-Soriano

CUPERTINO, California (September 9, 2014) – Today, Apple held its annual special event in Cupertino, California, and announced its latest innovation – the Apple Watch. 

Tim Cook, Apple’s CEO, introduced the company’s first wearable device, calling it “The most personal device we’ve ever created.” The Apple Watch seamlessly integrates into users’ daily lives, combining cutting-edge technology with a sleek, customizable design.

Designed to work alongside the iPhone, Apple Watch goes beyond a traditional smartwatch. It offers advanced fitness tracking, customizable watch faces, and intuitive notifications, all aimed at helping users stay connected and achieve their goals with a simple glance at their wrist.

We believe Apple Watch will redefine what people expect from a smartwatch,” said Kevin Lynch, Apple’s Vice President of Technology. “It’s not just about telling time; it’s about creating an intelligent experience that enhances everyday life.”

A Watch Designed for Everyone

The Apple Watch is available in three collections: Apple Watch, Apple Watch Sport, and Apple Watch Edition. Each version offers a unique blend of form and function, ensuring that users can choose the model that best fits their lifestyle. The watch comes in two sizes—38mm and 42mm—catering to both men and women and, offers a variety of customizable bands made from materials such as stainless steel, leather, and fluoroelastomer.

For fitness enthusiasts, Apple Watch includes a built-in heart rate monitor and an accelerometer to measure total body movement. The watch is also equipped with GPS and Wi-Fi, ensuring accurate fitness tracking no matter where the user goes. Apple watch also introduces a new fitness app that can track various workouts, offering users personalized coaching and insights to help reach your fitness goals. Whether you’re running, cycling, or practicing yoga, the Apple Watch empowers you to stay on track with your health journey.

“With Apple Watch, we’ve created an innovative way to help people live healthier lives,” said Tim Cook. “From tracking your daily activity to encouraging you to get up and move, Apple Watch helps you stay active and motivated throughout the day.”

Innovation That’s Personal

Apple Watch extends the capabilities of the iPhone, making it easier to send and receive messages, answer calls, and receive app notifications right from your wrist. With a quick glance, users can stay informed without pulling out their phone, whether they’re in meeting or on the go. 

Apple has also introduced another exciting new feature, Apple Pay, this new feature allows users to make secure payments with their watch, by simply tapping their wrist at an NFC-enabled terminal.

“Apple Pay on the watch is seamless and secure,” said Kevin Lynch. “You’ll be able to pay for coffee, groceries, and even check in at the airport—all with a flick of your wrist.”

Additionally, the Apple Watch boasts a robust battery life, lasting up to 18 hours on a single charge. This ensures that users can rely on their watch throughout the day, whether they’re tracking a workout, checking notifications, or making payments with Apple Pay. The convenience of quick charging also allows users to easily power up their device before heading out for the day.

Building on Apple’s Legacy of Innovation

The Apple Watch is another milestone in Apple’s history of groundbreaking products. From the introduction of the first iPhone in 2007 to the iPad in 2010, Apple continues to lead the way in creating devices that change how people interact with technology.

Availability

The Apple Watch will be available for preview at Apple stores nationwide beginning of next month, with pre-orders starting in early 2015 and shipping in early spring.