FOR IMMEDIATE RELEASE

Tim Cook, CEO of Apple Computer, Inc., Showcases Newest Innovation, the Apple Watch Collection 

Media Contacts
Ava DeSena
Jayne Bills
Jaymi Curtis

CUPERTINO, California (September 9, 2014) – Today, Tim Cook, CEO of Apple Computer, Inc., announced their newest product, Apple Watch with its innovative and profound design features and details.  

Tim Cook revealed the Apple Watch, Apple’s newest product, released on Sunday at a special event held at the Flint Center at De Anza College in Cupertino, California. 

What differentiates Apple Watch from past products is it creates an entirely new audience and consumer for the company and could open up new doors to future innovations in their technology. This product features groundbreaking interface, profound personalization features, and its momentous operations to enrich everyday lives. “This product and how it functions will redefine what people expect in its category,” Tim Cook said.  

Apple Watches deep innovation and precision leads it to be “the most personal device we have ever created,” Cook said. With Apple Watch being entirely customizable in appearance and capability to fit the user’s personality and style, users have  freedom to be creative and showcase their individuality right on their wrists. With the precision and functionalities given by Apple Watch, personalization can go far beyond the small screen. Apple has designed six different straps and a mechanism that makes the straps easily interchangeable. The sport band, the leather loop,  leather maudlin buckle, leather classic buckle, stainless steel link bracelet and the milanese loop. All the bands listed can be used for different occasions, activities, and styles. One size does not fit all, so Apple assured to create a smaller watch with matching smaller straps to guarantee all differences were taken into account.  

Apple created three distinguished collections of Apple Watch to accomplish a feeling of inclusivity and range to their consumers. The first, Watch, then Watch Sports, and the last collection, Watch Edition. 

Pairing seamlessly with the iPhone, Apple Watch enables additional, more progressive, and intimate forms of communication such as sending a sketch to a contact, getting someone’s attention with a light tap on the screen, or users can share their own heartbeat. Those features all align with digital touch communication, a prime goal in the creation of Apple Watch, just by tapping on a contact picture on the screen users can have live communication by drawing or tapping. The watch also showcases features as a comprehensive health and fitness device.   

Health is extremely relevant to people of all ages, Apple Watch enhances and reintroduces ways to improve users health and daily activities. The four sensors and sapphire lenses located on the back of the watch detect users pulse rates. New features instilled into the watch along with the pairing of the GPS and Wi-Fi from users’ iPhones, the watch provides an extensive picture of daily activity. Two profound applications have been created with Apple watch, one being the fitness app that monitors all movement and activity throughout the day and the second is the workout app which allows users to set specific goals that are achievable and personal for numerous types of workouts. “Overtime Apple Watch actually gets to know you the way a good personal trainer would. It’s designed to deliver intelligent reminders to keep you motivated and on track.” Apple’s Health and Fitness team said.   

The Apple Watch required a revolution of user interface to be set into motion, completely different from iPhones due to its smaller size. After careful consideration and collaboration from Apple, they decided to add a dial on the side of the watch called a digital crown. The dial allows users to navigate and enlarge content on the small screen display. It allows zooming features, precise adjustment, serves as a home button and is used without touching or blocking the screen. Along with the dial, other input technologies accommodate the watch’s size. The watches screen recognizes the difference between a tap and press, providing immediate access to a range of controls. The chip inside the watch is extremely complex and advanced that it compares a miniaturized computer system onto a single chip to essentially enhance and change the way users feel, use, and hear this product.  

Steve Jobs unveils the new revolutionary Apple Watch. Apple Watch establishes a sense of convenience to users and enriches the simple tasks of everyday life. 

Jony Ive demonstrates this new technology. Apple Watch will officially be released in stores early next year starting at $349.

###