Jillian Bamberger

I am a current senior at Indiana University studying media advertising.



Projects by Jillian Bamberger

News Story

Here For The Wrong Reasons? NIL Ruling May Affect Where College Athletes Choose to Play.

By Ty Horvath, Tessa Hoffman and Jillian Bamberger

BLOOMINGTON, IN (Nov. 5, 2024)

NIL – Name, image, and likeness. These are three words that have taken college athletic viewpoints by storm. College athletes making millions from their names have sparked a new conversation about college athletics in the coming years.

Starting in 2021, NIL has given student-athletes that extra leap to embrace their full potential and make a name for themselves. The impact these players can make might change the world of college sports forever. Is NIL changing college sports in a good way, or is this changing in a way that starts the downfall of college athletics? Giving student-athletes so many opportunities to grasp their childhood dreams is possible through NIL. The name on a fan’s back, the image of who they are, and the athlete’s likeness. That’s the goal. Some goals have ups, and most goals have downs. Is NIL taking a toll on athletes? Does NIL play a massive role in choosing a college? NIL has a goal, and with goals come all sorts of conversations and views on whether this goal is achievable.

Matt Bergman enjoys the view on the terrace at Glacier Marketing Group. Bergman works directly with athletes, finding them NIL opportunities.

Building brand relationships through NIL is one of the more significant components of achieving the name, image, and likeness goal for college athletes. Speaking with Matt Bergman, a social media and brand partnership analyst for college athletes through NIL, “Most athletes during the season are pretty hard to stay on top of consistently, some of them take more of an interest towards NIL, but most of them are locking in on the season.” Bergman said. College students can make a name for themselves at such a young age, and money is a part of it. Some athletes may discover a greedy side in them and let money determine the path they decide to take.

NIL itself has made a significant impact on college sports and academics. Whether or not a school offers more money, credible sources make it known that the money aspect of NIL might not be as crucial to the athlete as the entire public thinks. The name, image, and likeness are possible through an athlete’s skill level and how they succeed in the sports realm. While putting NIL opportunities into question for athletes, the money can only happen with that work ethic and person that an athlete would build themselves up to be. Athletes choosing to go based on money more than the academic and athletic part in a university could quickly find themselves in the wrong university and possibly ruin their chances in a career in doing what they love.

Dylan Zouber steps onto the field at Huntington Bank Stadium. Zouber is an offensive line student assistant who works closely with the Gopher football team professionally and socially.

Love of the sport is a massive part of the NIL discussion. Dylan Zouber, an offensive line intern for the University of Minnesota football team, also discussed this: “If you’re doing it (playing college sports), why not do it at the highest level that you possibly can?” Zouber said. Playing sports at the Division One level takes a certain amount of passion to achieve a position on a college sports team. Zouber believes that the sport develops the player, and NIL develops the person. Both combined to develop a career. “NIL is the least thing that they (college athletes) are worried about. They love the game and money isn’t really something that they are looking for (at the University of Minnesota).” Zouber said.

As of 2024, compared to 2021, college athletes have different viewpoints of NIL, whether they choose a college based on best fit or simply…money.

Dr. Galen Clavio, the Director of the National Sports Journalism Center at IU, speaks to a room of curious minds. He shares his knowledge of NIL.

This leads to the point of NIL as a whole. Dr. Galen Clavio, a sports media professor at Indiana University, finds it easy to conclude that he knows the name of the game. “Name, image, and likeness is rapidly becoming more and more misunderstood,” Clavio said. This gives the impression that NIL is still new and hard to understand. Society has so many different viewpoints on it, and if it’s as good as everyone claims, it to be. “Its always presented as an either-or. We can either be in practice or focusing on NIL. That’s not really how it works.” Clavio said. Student-athletes that are connected to NIL learn to balance both. The public views that athletes aren’t ready to manage money along with what they contribute to a sport. Clavio backs this up by saying that everyone thinks athletes are incapable of doing these things when simply that’s not true. NIL opportunities affect college athletes, just not as much as the public might think.

Higher-level athletic programs, such as Alabama, Ohio State, and Georgia, are very attractive universities to student-athletes during recruitment. With NIL introduced, the student might have a new way of thinking when choosing schools. Is money a factor? Is playing time a factor? Students may ask themselves, “Is this school for me?” These are all new questions that NIL has brought student-athletes while making their college decision.

Athletes are now ready to make big plays throughout their careers. With it being so new, new conversations change about it every day, and so does NIL. Name, image, and likeness might change the course of the recruitment process, but college athletics have adapted to many things before. Athletes are ready to take NIL head-on and see what it has to offer.


Real people share their views on NIL. In Downtown Bloomington, multiple voices speak their mind. 

 

 

 

 

 

Public Relations Story

Exciting New Tech Watch Revealed

FOR IMMEDIATE RELEASE

Media Contacts

Jack Hite

Kadence Brock

Jillian Bamburger

CUPERTINO, California (September 9, 2014) –

The Apple Watch was unveiled Tuesday by Apple CEO, Tim Cook, in Cupertino, CA. With this new watch, Apple users have the ability to use their phones from the comfort of their own wrists. Tim Cook appears very modestly, allowing him to easily blend in with the audience. His down-to-earth demeanor is received well throughout the audience. He portrays the new device in a positive light, and innovative future. Cook built up the suspense and got his viewers to be just as excited as he was about this launch. When he began the display video, the watch spoke for itself. 

Pictured here is Nick Johnson, an IU student. He is shown walking a dog. Wearing the Apple Watch while walking helps him keep track of his steps.

“Apple Watch of course is made to be worn and it can be worn all day for any occasion, it’s much about personal technology as it is style and taste,” said Cook. The Apple Watch pairs via bluetooth to your iPhone, and allows users to do many of the day-to-day tasks one would do on their cell phone including but not limited to: messages through voice or drawing, phone calls, music, health checks, workout features, etc. From watch faces you can personalize to your liking, to a variety of differing colors and types of watch bands, everyone can make their Apple Watch to fulfill their own wants and needs. 

Pictured here is Malory Owen, a stained-glass artist. Wearing the Apple Watch allows her to keep track of the time it takes for her to do this task without picking up her phone.

The Apple Watch contains some new and exciting features as well, that are catered to a watch screen rather than a phone screen. An example of this being the glances feature. “… so we’ve created something called glances and the way you get to glances is you just swipe up from the bottom of the watch face and you’ll see information that you choose to have here,” said Cook, “it can be from our built-in apps it can be from third-party apps.” This factor lets each user decide what is important enough to have in this part of their watch, based on their own personal needs and lives, giving users a ton of flexibility. An additional feature that is watch specific, is the ability to track your heart rate paired with other fitness-related components. “Apple Watch is designed to help anyone who wears it lead a healthier life by being more active from people who just want to be more active throughout their day to those who work out a few times a week to athletes committed to improving their performance,” said Cook. 

 

Although there is no “home button”, which Apple users are used to having, the Apple Watch offers a digital crown, which operates similarly to the home button, requiring users to simply turn the crown forward and backward to go in and out of applications. Similar to your iPhone, your Apple Watch home screen can be customized in a way that makes your most used or important apps easily accessible. Additionally, the “lock screen” can display a variety of different widgets such as time, weather, reminders, health features, notes, etc. As you can see, the Apple Watch is made for you, containing a wide range of features making that possible. 

 

Everyone loves listening to music during a workout, but sometimes pressing skip or adjusting the volume can be tedious when on the treadmill. With the Apple Watch, you can do all these tasks from your wrist, without the necessity of picking up your phone mid-workout. 

 

This Watch is going to be a staple for Apple users both now and in the future. In the words of Cook himself, “Apple Watch is the most personal device we’ve ever created, it will redefine what people expect from a watch.” Users both are and should be stoked about this unveiling, and excited about what Apple does next with this watch.

 

 

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