Jilly Hilderbrand



Projects by Jilly Hilderbrand

News Story

Elevating The Game: N.I.L. Strategies for Success

 

By Cooper Inskeep, Sloane Killinger and Jilly Hilderbrand

BLOOMINGTON, Ind. (Nov. 5, 2024) – High schools are feeling the impact of NIL as student-athletes explore endorsement deals and brand partnerships. This change is reshaping how recruitment works, affecting athletic programs, and redefining the high school experience for young athletes. The ideas behind the NIL structure are shaping the economic shift in 16-23-year-olds in ways that nobody would have expected.                                 

Jim Inskeep, Carmel High Schools Athletic Director, reflects on the different impacts of high school athletes. The NIL ruling can be a big change for high school athletes since they are getting money up to millions of dollars. (Photo by Carmel High School Photogrphy)

With the continued success of athletes the more money and fame that is expected with the success. But more prevalently is becoming an issue among high school athletes and high schools in general across the country. Kids nowadays are seeing deals getting offered to them around sums of a million dollars, just to go play a sport for a college. This high demand has been seen significantly at Carmel High School, where Athletic Director, Jim Inskeep is seeing the change happen right in front of him, “Over 20 years ago when I started the athletes loved the game and did not even have thought about money, now it’s become. How are we going to market our best athletes so that they can make themselves money?” After talking to Jim and finding out more information about the state of where NIL was at the high school. He brought up how quickly it’s changing at the college level and as a result.

This evolution in college athletics has happened at such a rapid rate that colleges are still trying to understand it themselves on what steps need to be made. During the early part of 2024, the Sherman Act was taken to court by Tennessee. The Sherman Act is to protect consumers by promoting competition, keeping prices down, and maintaining quality. This Sherman Act was enforced by Tennessee which opened up and went to the NCAA. This court case allowed many universities to thank Tennessee for opening the floodgates and being allowed to use NIL funds “legally” to recruit players. College and high school athletes after this case now were allowed to openly talk about how much they receive as well as receive funds from other sorts of endorsements.                   

Tyler Lillard leads his first sponsorship with Savage Apparel. Before the 2021 NIL ruling, Lillard wouldn’t be able to accept the contract based on the rules of the NCAA. (Courtesy Photo by Indiana University Athletic Department)

As in car dealerships and advertisements on TV. As well North Carolina just had an order signed into effect, that allows public school athletes in high schools the legal right to earn money off their NIL. On October 1st, a decision from the superior court judge set a path to reverse a policy that blocked high school athletes from making a profit off NIL deals. This ruling came into effect after 5 star quarterback, and the No 1. Player in the country for the class of 2026 Brandon Faizon filed a lawsuit with his family to try to obtain marketing for himself in the new high school landscape.

Dr. Galen Clavio hammered home this idea of athletes being to market themselves and making it an effort that players get paid, “The illustrated ametuer model is dead.” This model that has been followed for centuries before has been in place up until 2021 to “protect” college athletes. This process, which has now been adapted to the NCAA, has shown a new way for athletes to get paid while continuing to play their sport. But what makes this such a tricky situation to handle is how universities are going about paying players. It’s now a war of nutrition for the top universities getting the top players from across the country. Clavio made this clear in his press conference about where the state of college athletics is going, “It’s a game between 20 million dollar rosters.”                       

Dr. Galen Clavio answers a question regarding NIL in a recent press conference.
Dr. Galen Clavio answers questions regarding NIL at a press conference for IU Media students. Clavio is the Associate Dean for Undergraduate Education for the Media School. Photo taken by Emma Pearce.

Rumors swirling around how much the top universities are paying for their athletes. Ohio State, Texas, Alabama, and Oregon are just some of the teams that have been rumored to have these funds for football. Other universities have not been able to make the transition as easy as others have. Across the nation have had to deal with closing down certain sports due to having to create budget cuts to bring in money for more income revenue sports. Because of this, many of the different ways the NIL situation is being handled from High School to College, has caused questions to arise about the next steps of NIL. These questions ultimately hold the athlete’s futures in their hands and will go down as a sports-defining moment either way it continues to unfold. 

https://youtu.be/0c7RQwbA1fk

On the topic of NIL, we asked a couple members of the IU community their opinion. They shared their thoughts on the topic of managing NIL in a better way.

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Public Relations Story

Apple Announces the Release of a New Product, The Apple Watch

FOR IMMEDIATE RELEASE

Media Contacts
Carson Hilbert
Jilly Hilderbrand
Ginger Jia

CUPERTINO, California (Sept. 9, 2015) – The CEO of Apple, known as Tim Coon released a brand new product called the Apple Watch which includes two sizes — 38 mm and 42 mm — and has options of either a stainless steel finish or a space black stainless steel finish.

A close-up shot showcasing The Apple Watch in action, highlighting its sleek design and compatability with everyday technology like smartphones.

The Apple watch has all brand new features and different band colors which include Solo Loop, Nike Sport Loop, Sport Bands, and much more. There is just so much technology added to such a small device that you’re able to do anything you possibly can think of doing. 

The Apple Watch series has many different features in such a small device that features zooming in and zooming out of different apps, able to message people, have phone calls, heart rate sensor, use the GPS on the watch, fitness activity, measure your workouts, and so much more. 

Both the 38 mm and the 42 mm Apple Watch include a dual-core processor chip, which offers GPS tracking systems to track where you’re going and be able to use Bluetooth and Wi-Fi connections and communicate with different people through the messaging app and the phone app included in the Apple Watch. 

The Apple Watch introduces different features which include splash resistance, waterproofing which allows you to wear your Apple Watch in the ocean or the pool, a heart rate sensor, an accelerometer, a gyroscope, an ambient light sensor, a capacity of 8GB, and composite back. A cool figure to look out for is the “Breathe” app which allows users to take some time out of their busy day to focus on breathing exercises.

An intimate moment captured as two individuals hold hands, with The Apple Watch subtly displayed, emphasizing its role in connecting people and enhancing daily life.

This watch also includes a built-in rechargeable lithium-ion battery, charges up to 18 hours, and has a magnetic charging cable which is included in the packaging once you get the Apple Watch. There are different languages that you can use for Siri which include English, Spanish, and much more to where you can use the Apple Watch in different countries. 

The Apple Watch will be available in two different sizes but will have different types of bands for you to choose from. Pre-orders begin on Friday, April 10, 2015, and the official release on April 24th. Originally it wasn’t available at the Apple Store; customers were able to make appointments for demonstrations and fitting, but the actual product wasn’t able to be sold just yet. The cost is at a reasonable price of $269, and makes it to where people are able to actually buy the product.

“(The) Apple Watch is designed to help anyone who wears it, live a healthier life by being more active. For people who just want to be more active throughout their day, to those who work out a few times a week, and to athletes committed to improving their performance. Apple Watch brings together the capabilities of an all-day fitness tracker and a highly advanced sports watch in one device you can wear all the time,” said Jay Blahnik, Director of Fitness, Health Technologies. 

“We are introducing an unparalleled level of technical innovation combined with a design that connects with the wearer to both embrace individuality and design. The watch senses that you are raising your wrist and then activates the display. You see an organization of apps that well known and somehow familiar navigation is fluid and vital. Magnifying content on a small display is fundamentally important, so we’ve developed a whole new interface specifically towards the challenges associated with a product this small,” said Jony Ive,  Apple’s Senior VP of design. 

Tim Cook displays the digital crown feature at The Apple Watch reveal event, which serves many purposes including zoom features and as a scroll wheel.

Kevin Lynch shows off some of the customization options of The Apple Watch, making it more personable and offering a unique experience for everyone.

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