Jack Tofanelli



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NIL Deals Skew Competition Between Larger and Smaller Universities

By Alexandra Cutka, Jack Tofanelli, Quentin Gilbert and Ruby Nelson

BLOOMINGTON, Ind. (Nov. 5, 2024) –  At just eight years old, Lucca Okeley was already dreaming about her future. She aspired to make her parents proud and transform her hard work into something valuable. After years of dedication, all of her time and commitment playing in local clubs and high school sports paid off when she received an athletic scholarship from Texas A&M Corpus-Christi. Now at eighteen years old and a starting freshman, she questions the future of her upcoming years.

On Oct. 20, 2024, the song Solo by Future blasts in Okeley’s ears to help her focus on the game ahead. Stress and excitement amplify in her body, but she remembers how thankful she is to have the opportunity to play Division I college soccer. With a brand new coach on the team, the girls have already made history in the 2024 season. Since changes were implemented by Coach Daniel Clitnovici, the Islanders remain undefeated in their conference, something that hasn’t been done before.

Located on an island, Texas A&M Corpus-Christi rests along the Gulf of Mexico surrounded by sprawling beaches and swaying palm trees, but it is only home to a student population around 7,000. “It’s so beautiful, but it’s really small. It feels like high school all over again. You see people you know everywhere,” said Okeley.

Lucca Okeley dribbles soccer ball against defenders.
Lucca Okeley, freshman forward at Texas A&M Corpus-Christi, attacks her defenders on the opposing team of University of Incarnate Word. Okeley strives for success despite challenges faced by NIL deals. Photo taken by Renato Cantu

As a small university and Division I program, NIL (name, image, and likeness) deals create a struggle to compete with larger universities due to resource limitations. The 2021 Supreme Court ruling made athletes eligible for compensation to profit based on NIL, but it was not intended that they could earn money from simply being an athlete. Large programs with collectives and other monetary resources have been established as more appealing to athletes since they can get paid beyond their scholarships. Galen Clavio, who is an associate professor in the Media School at Indiana University and runs the Sports Media program, labels these actions as “pay-for-play.” 

Every major athletic department has an NIL collective that’s doing a lot of heavy lifting in terms of going out and getting donations, and then working unofficially with athletic departments to make sure money goes where it’s supposed to go,” said Clavio.

Galen Clavio points at student
Galen Clavio, associate professor in the Media School at Indiana University, answers questions on NIL through a press conference. “One of the problems with the NCAA circumstance that we have right now is that there are too many teams in the mix who don’t have the financial resources to compete,” Clavio said when responding to a student. Photo taken by Emma Pearce

 Okeley applauds athletes that attend larger programs but is concerned with the effects ahead. “Those people still worked hard for what they got, so it’s not a huge deal,” said Okeley. “But it definitely does make it harder for smaller schools. It’s definitely different and not equal.” Although the Islanders have prevailed success thus far, Okeley doesn’t quite know what the future holds for the competition and upcoming recruits.

Division I track and field athlete, Tyler Verschure, who is committed to run for Lehigh University has similar thoughts on the matter. Verschure is partnered with Honey Stinger, a brand who focuses on gluten free and organic nutrition, but he understands that these NIL opportunities do not affect the team directly. Verschure and his teammates do not receive any additional monetary incentives coming from another small university with a student population of just over 7,000.

Verschure sprints on a track
Tyler Verschure sprints towards the finish line in the 100 meter dash. Verschure proposed that smaller programs need to fight the competition imbalance through different advantages. Photo taken by John Palmer

“I played football with a guy in high school. He committed to Missouri knowing that he would never actually play there, but they would essentially pay him yearly to go there, instead of some of the other offers he had. Let’s say he went to Lehigh, he would probably be an all conference player here versus going to Missouri,” said Verschure. “It definitely hurts smaller schools that don’t have as much money because they are not able to acquire the talent that they would’ve before NIL.”

Looking on opposite sides of the competition, Donovan Hamilton, one of Purdue University’s wide receivers expresses the need for NCAA regulation to make competition reasonable and balanced. “I think in the future, college football shouldn’t stop NIL because people need to be paid, but maybe put a cap on how much they can pay players depending on the school,” said Hamilton. 

Football player holds hammer
Freshman football player, Donovan Hamilton, grips Purdue University’s “Golden Hammer.” Hamilton suggests capping the amount a player can earn through NIL to create a more equal balance in competition. Photo courtesy of Donovan Hamilton

The NCAA attempts to place legal protections, but Clavio insists that this action would not survive the court. This leaves athletes wondering what will happen to them and their teams. In order to fight back, these athletes believe their programs should approach this battle in an alternative manner. Okeley considers that smaller universities would seem more appealing to incoming athletes if current players and coaches actively reached out to their prospects. In addition, Verschure shares that even though small programs cannot provide the same amount of money, they can still provide unique incentives that attract athletes.

“Here we have an athlete dining hall, and my friend who plays football at Toledo doesn’t have that, even though they have larger NIL opportunities. Things like that differ between the schools that might not be straight up cash from NIL. This gives them more perks of being an athlete, which is how some of these smaller schools may be able to compete. Also, a lot of these schools like Lehigh don’t have booster programs so starting those would also be helpful,” said Verschure.

Implementing some changes may result in a stronger future for the universities that have been affected by NIL deals. Okeley is not intimidated or discouraged, but driven to work even harder. The little girl deep down would want her to persevere. “Yeah I can see a divide happening, but it’s motivation for us smaller schools to become more successful,” said Okeley.

Bloomington residents answer questions regarding the competition between universities of different sizes. They provided significant insight on how they view the current situation.

Apple CEO, Tim Cook, unveils innovative Apple Watch on Sept. 9, 2014, in Cupertino, California.

FOR IMMEDIATE RELEASE

Apple CEO, Tim Cook, unveils innovative Apple Watch on Sept. 9, 2014, in Cupertino, California.

Media Contacts
Reagan Wilmot
Jack Tofanelli
Elle Woodward

Apple CEO, Tim Cook, unveils innovative Apple Watch on Sept. 9, 2014, in Cupertino, California.

Apple has just released their newest product, the Apple Watch, to the public. The product has new technologies and interface for digital watches, something completely new and fresh for watches on the market. The Apple Watch is engineered and designed to be the most personalized device released by the company. Customization was a point that Apple strived to reach regarding what each individual owner of the watch wants. They reached that goal with personalization, innovated technology, and revolutionary ideas.

Young student girl smiles at texts, while sporting her new Apple Watch. The newest Apple Watch displays text notifications from the iPhone.

“Apple introduced the world to several category-defining products, the Mac, iPod, iPhone and iPad,” said Tim Cook, Apple’s CEO. “And once again Apple is poised to captivate the world with a revolutionary product that can enrich people’s lives. It’s the most personal product we’ve ever made.”

 

Cook also states that the watch has an “intimate way” to communicate from your wrist, which shows how innovative and personalized the Apple Watch is designed for its users. The Apple Watch connects to the iPhone, which allows users to send messages, receive messages, and take calls. The watch also can be used a fitness device, as fitness apps and faces are available for the watch. This advancement can help users lead a healthier life as they use the device.

“As it turns out, with every revolutionary product that Apple has created, a break-through in user interface was required” said Cook.

Older woman does work on her computer while flaunting her new Apple Watch. The Apple Watch displays the time and a home screen of your customization to optimize doing work.

 

Apple Watch features an innovative way to use the device; scrolling, zoom, and using the device has never been easier to navigate. The company decided to not shrink down the interface of the iPhone. Instead, using the dial which has been an essential part of watches for years, allows users to navigate through the device. The Digital Crown, the name for the dial, also serves as a home button and a way to access Siri, a digital assistant used by Apple for years. When you turn the Crown, it zooms the screen of the watch in and out. Scrolling is also a feature available when using the dial. Users can do all of this without blocking the screen from view.

 

“It’s a very simple and elegant and amazing input in navigation device,” said Cook, referring to the Digital Crown.

 

The Apple Watch comes in three forms: Apple Watch, Apple Watch Sport and Apple Watch Edition. The watches come in a variety of different materials, giving each edition their own strengths. The durable materials are stainless steel, aluminum and gold. The Apple Watch also has a wide range of straps that easily connect for users to choose from. The Sport Band, the Milanese loop, leather loop, stainless steel mesh and many more.

The Apple Watch comes with many different faces that users can choose from as well. The eleven ranges from the time-lapse face to the astronomy face. The design and face can be changed and personalized to each users liking. This variety allows millions of different combinations and configurations.

“With Apple Watch, we’ve developed multiple technologies and an entirely new user interface specifically for a device that’s designed to be worn. It blurs the boundary between physical object and user interface,” said Jony Ive, Apple’s senior vice president of Design. “We’ve created an entire range of products that enable unparalleled personalization.”

The collection of the Apple of watches comes out to a price of $349 and releases in early 2015.

“We think people are going to love to use Apple Watch, they’re going to love to wear it. It’s something functional, yet incredibly beautiful. It empowers people and enriches their lives. Apple Watch is the most personal device Apple has ever created. We are so excited about Apple Watch, and I hope you are as well,” said Cook as his ending remarks for the premiere of the Apple Watch.

Tim Cook explains the detail combination of both detail of technology and appearance of the product. Apple wants customers to have accessibly with features, along with look and style of the watch.

Tim Cook describes how the Apple Watch is both functional and fashionable. He says it is the most personalized Apple product yet.

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